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Mobile LCD and OLED Display Shoot-Outs
In-Depth Testing, Measurements, and Analysis of Smartphone, Smart Watch, and Tablet Displays
Display Spectra
Display Spectra
  Color Gamuts
Display Color Gamuts
  Color Accuracy
Display Color Accuracy
Intensity Scales
Display Intensity Scale
      Display Reflectance
Display Reflectance

Written for Consumers and Reviewers, this set of public articles provides expert in-depth display tests, measurements, comparisons, evaluations, and analysis of LCD and OLED mobile displays in Smartphones, Smart Watches, and Tablets. They are based on in-depth laboratory measurements with advanced scientific data analysis using proprietary diagnostic Test Patterns in our DisplayMate Multimedia Editions with proprietary instrumentation in our world-class DisplayMate Test Lab. The articles are written by DisplayMate Technologies President, Dr. Raymond Soneira. They have been published in dozens of Consumer, Video, Computer, Professional Audio-Video, and Research publications worldwide, with an extensive readership that ranges between 300,000 and 1.2 million readers for each article.


Advanced Display Testing and Optimization for Display and Device Manufacturers
DisplayMate Technologies specializes in advanced display Lab testing with our proprietary instrumentation and sophisticated scientific and mathematical display analysis for state-of-the-art strategic comparisons and display performance optimizations in our world-class DisplayMate Test Lab. These public articles are a lite introductory analysis for general consumer audiences. For Manufacturers we provide very technically advanced display testing, objective comparisons with competing products, and our expert analysis and recommendations for improving and optimizing prototype and production display performance on a confidential NDA basis for manufacturers for product engineering and marketing. If you are a display or product manufacturer and want to improve display performance to out-perform your competition then Contact DisplayMate Technologies.


       



Mobile Display Topics
Display Technology News
Latest Display Shoot-Outs
Display Technology Articles

Smart Watch Display Shoot-Outs
Curved and Flexible Displays
Automobile Displays

Tablet Display Shoot-Outs
Smartphone and Phablet Display Shoot-Outs

High Ambient Light Display Shoot-Outs and Automatic Brightness
The First Mobile Display Shoot-Out from 2006
TV and Multimedia Display Shoot-Out Articles



Display Technology News
Display Technology Updates and News    Commentary and Analysis  
DisplayMate Technologies President Dr. Raymond Soneira covers short but interesting and timely topics and issues in Display Technology together with unique commentary and analysis. Supplements our comprehensive Display Technology article series.

Follow DisplayMate on Twitter for our Latest Results and Announcements
Follow DisplayMate on Twitter for the latest Display News, Display Shoot-Outs, articles and developments for displays and display technologies in LCD and OLED Smartphones, Tablets, Smart Watches, Curved and Flexible Displays, Automobile Displays, TVs, Computer and Video Monitors, Projectors, and Multimedia displays.

Innovative Displays and Display Technologies     Smartphones - Tablets - TVs - Wearable Displays
In this article we cover the major innovative display and display technology developments, predictions, and trends that you'll see in the near future for Smartphones, Tablets, TVs, and Wearable displays.

Display Color Accuracy Shoot-Out     Amazon   -   Apple   -   Microsoft   -   Samsung
This article provides in-depth scientific measurements and analysis for the Absolute Color Accuracy of six flagship mobile displays for the Entire Color Gamut, and for several other important Color Accuracy categories including Facial Skin Tones, Organic Colors, Blue Regions, and White Points.

Watching Displays At Night     Smartphones   -   Tablets   -   Laptops   -   Monitors   -   TVs
An in-depth scientific analysis on the issues affecting watching displays at night, how their blue light spectra can affect sleep, and how to improve display viewing comfort and performance, including our detailed recommendations for both consumers and manufacturers.

Display Color Gamuts Shoot-Out     NTSC   -   sRGB / Rec.709   -   Adobe RGB   -   DCI-P3   -   Rec.2020
An in-depth scientific comparison of Display Color Gamuts from NTSC to the latest DCI-P3 and Rec.2020, including Accurately Colorized Color Gamuts for visual comparisons between the current Gamuts so you can visually see for yourself how they differ and compare.



Latest Mobile Display Shoot-Out Articles    

  OnePlus 12 Display Shoot-Out   OnePlus 12
  OnePlus 12R Display Shoot-Out   OnePlus 12R

  iPhone 14 Pro Max Display Shoot-Out    Apple iPhone 14 Pro Max
  iPhone 13 Pro Max Display Shoot-Out    Apple iPhone 13 Pro Max
  OnePlus 9 Pro Display Shoot-Out    OnePlus 9 Pro
  iPhone 12 Pro Max Display Shoot-Out    Apple iPhone 12 Pro Max
  OnePlus 8T Display Shoot-Out    OnePlus 8T

  Galaxy Note20 Ultra Display Shoot-Out    Samsung Galaxy Note20 Ultra
  OnePlus 8 Series Display Shoot-Out    OnePlus 8 Pro     OnePlus 8
  Galaxy S20 Ultra Display Shoot-Out    Samsung Galaxy S20 Ultra

  Pixel 4 XL Display Shoot-Out    Google Pixel 4 XL
  iPhone 11 Pro Max Display Shoot-Out    Apple iPhone 11 Pro Max
  Galaxy Note10+ Display Shoot-Out    Samsung Galaxy Note10+

Latest International Smartphone Display Shoot-Out Articles
  OPPO Find X7 Display Shoot-Out    OPPO Find X7
  OPPO Find X7 Ultra Display Shoot-Out    OPPO Find X7 Ultra Satellite Edition
  OnePlus 12R Display Shoot-Out    OnePlus Ace 3

  OPPO Find X6 Pro Display Shoot-Out    OPPO Find X6 Pro
  Xiaomi Redmi Note11T Pro+ LCD Display Shoot-Out    Xiaomi Redmi Note11T Pro+

  vivo X80 Pro Display Shoot-Out    vivo X80 Pro
  vivo X Fold Display Shoot-Out    vivo X Fold
  vivo X Note Display Shoot-Out    vivo X Note

  Xiaomi Redmi K50 Pro Display Shoot-Out    Xiaomi Redmi K50 Pro
  Xiaomi Redmi K50G Display Shoot-Out    Xiaomi Redmi K50G / POCO F4 GT
  OPPO Find X5 Pro Display Shoot-Out    OPPO Find X5 Pro

  Xiaomi 12 Pro Display Shoot-Out    Xiaomi 12 Pro
  Xiaomi 12 Display Shoot-Out    Xiaomi 12
  Xiaomi 12X Display Shoot-Out    Xiaomi 12X

  realme GT2 Pro Display Shoot-Out    realme GT2 Pro
  Xiaomi 11T Pro Display Shoot-Out    Xiaomi 11T Pro
  vivo X70 Pro+ Display Shoot-Out    vivo X70 Pro+
  iQOO 8 Pro Display Shoot-Out    iQOO 8 Pro

  Xiaomi Mi 11 Ultra Display Shoot-Out    Xiaomi Mi 11 Ultra
  Xiaomi Mi 11 Pro Display Shoot-Out    Xiaomi Mi 11 Pro
  Xiaomi Mi 11 Display Shoot-Out    Xiaomi Mi 11

  OPPO Find X3 Pro Display Shoot-Out    OPPO Find X3 Pro
  Xiaomi Redmi K40 Pro Display Shoot-Out    Xiaomi Redmi K40 Pro / Pro+ / Mi 11i / Mi 11X Pro
  Xiaomi Redmi K40 Display Shoot-Out    Xiaomi Redmi K40 / POCO F3 / Mi 11X
  OPPO Find X2 Display Shoot-Out    OPPO Find X2

Latest TV and Multimedia Display Shoot-Out Articles
High TV Picture Quality in Real World Ambient Lighting
Changes in TV Picture Quality with Viewing Position
2017 LG OLED 4K HDR TV Display Technology Shoot-Out

LCD and OLED Smart Watches
Apple Watch Sapphire vs Glass Display Shoot-Out    Apple Watch   -   Apple Watch Sport
Apple Watch OLED Display Shoot-Out    Apple Watch   -   iPhone 6
Smart Watch Display Shoot-Out    Sony SmartWatch 2   -   Samsung Gear 2

Curved and Flexible Displays
Curved and Flexible Displays    Samsung Galaxy Round
Curved OLED TV Shoot-Out    LG 55 inch Curved Screen OLED TV

LCD Smartphones
iPhone 7 Display Shoot-Out    iPhone 6   -   iPhone 7
iPhone 6 and 6 Plus Display Shoot-Out    iPhone 5   -   iPhone 6   -   iPhone 6 Plus
Full HD Smartphone Display Shoot-Out    HTC One   -   Huawei Ascend D2   -   Sony Xperia Z

LCD Tablets
iPad Pro 9.7 Display Shoot-Out     iPad Air 2   -   iPad Pro 9.7
iPad Display Shoot-Out    iPad mini 4   -   iPad Air 2   -   iPad Pro 12.9
Surface Pro Display Shoot-Out    Microsoft Surface Pro 4
Surface Display Shoot-Out    Microsoft Surface 3
iPad Display Shoot-Out     iPad mini 3   -   iPad Air 2
Surface Pro Display Shoot-Out    Microsoft Surface Pro 3
Mini Tablet Display Shoot-Out    Amazon Kindle Fire HDX 7   -   Apple iPad mini Retina Display   -   Google Nexus 7
Flagship Tablet Display Shoot-Out    Amazon Kindle Fire HDX 8.9   -   Apple iPad Air   -   Google Nexus 10
Windows Tablet Display Shoot-Out    Microsoft Surface 2   -   Nokia Lumia 2520

OLED Smartphones and Tablets
OLED iPhone 14 Pro Max Display Shoot-Out    Apple iPhone 14 Pro Max
OLED iPhone 13 Pro Max Display Shoot-Out    Apple iPhone 13 Pro Max
OLED OnePlus 9 Pro Display Shoot-Out    OnePlus 9 Pro
OLED iPhone 12 Pro Max Display Shoot-Out    Apple iPhone 12 Pro Max
OLED OnePlus 8T Display Shoot-Out    OnePlus 8T
OLED Galaxy Note20 Ultra Display Shoot-Out    Samsung Galaxy Note20 Ultra
OLED OnePlus 8 Series Display Shoot-Out    OnePlus 8 Pro     OnePlus 8
OLED Galaxy S20 Ultra Display Shoot-Out    Samsung Galaxy S20 Ultra
OLED Pixel 4 XL Display Shoot-Out    Google Pixel 4 XL
OLED iPhone 11 Pro Max Display Shoot-Out    Apple iPhone 11 Pro Max
OLED Galaxy Note10+ Display Shoot-Out    Samsung Galaxy Note10+
OLED OnePlus 7 Pro Display Shoot-Out    OnePlus 7 Pro
OLED Galaxy S10 Display Shoot-Out    Samsung Galaxy S10
OLED Pixel 3 XL Display Shoot-Out    Google Pixel 3 XL
OLED iPhone XS Max Display Shoot-Out    Apple iPhone XS Max
OLED Galaxy Note9 Display Shoot-Out    Samsung Galaxy Note9
OLED Galaxy S9 Display Shoot-Out    Samsung Galaxy S9
OLED iPhone X Display Shoot-Out    Apple iPhone X
OLED Galaxy Note8 Display Shoot-Out    Samsung Galaxy Note8
OLED Galaxy S8 Display Shoot-Out    Samsung Galaxy S8
OLED 2017 Flagship Smartphones    Samsung Galaxy   -   Google Pixel   -   Apple iPhone
OLED Galaxy Note7 Display Shoot-Out    Samsung Galaxy Note7
OLED Galaxy S7 Display Shoot-Out    Samsung Galaxy S7   -   Samsung Galaxy S7 Edge
OLED Galaxy Note 5 Display Shoot-Out    Samsung Galaxy Note 5   -   Samsung Galaxy S6 edge+
OLED Galaxy S6 Display Shoot-Out    Samsung Galaxy S6   -   Samsung Galaxy S6 Edge
OLED Galaxy Note 4 Display Shoot-Out    Samsung Galaxy Note 4   -   Samsung Galaxy Note Edge
OLED Tablet Display Shoot-Out    Samsung Galaxy Tab S 8.4   -   Samsung Galaxy Tab S 10.5
OLED Galaxy S5 Display Shoot-Out    Samsung Galaxy S5 Smartphone  
OLED Curved and Flexible Displays    Samsung Galaxy Round



Display Technology Articles

Innovative Displays and Display Technologies     Smartphones - Tablets - TVs - Wearable Displays
In this article we cover the major innovative display and display technology developments, predictions, and trends that you'll see in the near future for Smartphones, Tablets, TVs, and Wearable displays.

Display Color Accuracy Shoot-Out     Amazon   -   Apple   -   Microsoft   -   Samsung
This article provides in-depth scientific measurements and analysis for the Absolute Color Accuracy of six flagship mobile displays for the Entire Color Gamut, and for several other important Color Accuracy categories including Facial Skin Tones, Organic Colors, Blue Regions, and White Points.

Tablet Displays in High Ambient Light    Galaxy Note II   -   Optimus G Pro   -   Nexus 7   -   iPad Retina Display
An invited feature article on Tablet displays written for the Society for Information Display that examines the progressive decrease in the performance of four high-end Tablet displays with increasing levels of ambient light.

Tablet Display Trends     Better, Bigger, and Brighter
An invited feature article on Tablet displays written for the Society for Information Display that examines the most important current trends for Tablet displays including Full Color Gamuts, improved Absolute Color Accuracy, LTPS, IGZO and Metal-Oxide Backplanes.

Watching Displays At Night     Smartphones   -   Tablets   -   Laptops   -   Monitors   -   TVs
An in-depth scientific analysis on the issues affecting watching displays at night, how their blue light spectra can affect sleep, and how to improve display viewing comfort and performance, including our detailed recommendations for both consumers and manufacturers. We analyze Apple's Night Shift and examine how new display technologies including LCDs with Quantum Dots can improve watching displays at night.

Display Color Gamuts Shoot-Out     NTSC   -   sRGB / Rec.709   -   Adobe RGB   -   DCI-P3   -   Rec.2020
An in-depth scientific comparison of Display Color Gamuts from NTSC to the latest DCI-P3 and Rec.2020, including Accurately Colorized Color Gamuts for visual comparisons between the current Gamuts so you can visually see for yourself how they differ and compare. The latest displays and TVs will need to support the newest DCI-P3 Gamut in addition to the traditional sRGB/Rec.709 that is now found on most current Smartphones, Tablets, Laptops, Monitors and HDTVs.



Smart Watch Display Shoot-Outs

Apple Watch Sapphire vs Glass Display Shoot-Out    Apple Watch   -   Apple Watch Sport  
An in-depth objective scientific display performance analysis and comparison of the Apple Watch with a Sapphire Crystal together with the Apple Watch Sport with Ion-X Glass.

Apple Watch OLED Display Shoot-Out    Apple Watch   -   iPhone 6  
An in-depth objective scientific display performance analysis and comparison of the Apple Watch OLED display with a sapphire crystal together with the LCD display on the iPhone 6 with an Ion-X cover glass.

Smart Watch Display Shoot-Out    Sony SmartWatch 2   -   Samsung Gear 2  
An in-depth objective scientific display performance analysis and comparison of the Sony SmartWatch 2, which has a Transflective LCD display, and the Samsung Gear 2, which has an OLED display.



Curved and Flexible Displays

Curved and Flexible Displays    Samsung Galaxy Round
An in-depth objective scientific display performance analysis and comparison of curved and flexible OLED displays. Curved screens are a very important and major innovation in display technology. This article explains why.

Curved OLED TV Shoot-Out    LG 55 inch Curved Screen OLED TV
An in-depth objective scientific display performance analysis and comparison of a curved screen OLED TV. Curved screens are a very important and major innovation in display technology. This article explains why.



Automobile Displays and Aircraft Displays

Coming Soon Our in-depth objective scientific display performance analysis of console displays that are being used in Automobiles and Aircraft. Automotive displays and Aircraft displays are the most challenging displays because the positions of the viewer (driver or pilot) and the display are both fixed and are not adjustable like on all other displays, they must be readable inspite of being unadjustable in high ambient light including direct sunlight, and operate with large viewing angles that affect brightness, contrast, and color. Follow DisplayMate on Twitter to learn more about our upcoming Automobile Displays and Aircraft Displays coverage.



Tablet Display Shoot-Outs

iPad Pro 9.7 Display Shoot-Out     iPad Air 2   -   iPad Pro 9.7  
An in-depth objective scientific display performance analysis of the iPad Pro 9.7 compared to the iPad Air 2.

iPad Display Shoot-Out    iPad mini 4   -   iPad Air 2   -   iPad Pro 12.9  
An in-depth objective scientific display performance analysis of the iPad mini 4, the iPad Air 2, and the iPad Pro 12.9.

Surface Pro Display Shoot-Out    Microsoft Surface Pro 4  
An in-depth objective scientific display performance analysis of the Microsoft Surface Pro 4 Tablet.

Surface Display Shoot-Out    Microsoft Surface 3  
An in-depth objective scientific display performance analysis of the Microsoft Surface 3, the most Color Accurate Display under real world indoor ambient lighting viewing conditions. All other current displays are only accurate in total darkness.

OLED Tablet Display Shoot-Out    Samsung Galaxy Tab S 8.4   -   Samsung Galaxy Tab S 10.5  
An in-depth objective scientific display performance analysis of the Samsung Flagship OLED Galaxy S Tablets.

iPad Display Shoot-Out     iPad mini 3   -   iPad Air 2
An in-depth objective scientific display performance analysis of the iPad mini 3 and iPad Air 2.

Surface Pro Display Shoot-Out    Microsoft Surface Pro 3
An in-depth objective scientific display performance analysis of the Microsoft Surface Pro 3 Tablet.

Windows Tablet Display Shoot-Out    Microsoft Surface 2   -   Nokia Lumia 2520
An in-depth objective scientific display performance analysis and comparison between the Microsoft Surface 2 and Nokia Lumia 2520 Windows Tablets.

Mini Tablet Display Shoot-Out    Amazon Kindle Fire HDX 7   -   iPad mini Retina Display   -   Google Nexus 7
An in-depth objective scientific display performance analysis and comparison between the Amazon Kindle Fire HDX 7, Apple iPad mini Retina Display, and Google Nexus 10 Mini Tablets.

Flagship Tablet Display Shoot-Out    Amazon Kindle Fire HDX 8.9   -   Apple iPad Air   -   Google Nexus 10
An in-depth objective scientific display performance analysis and comparison between the top-of-the-line Amazon Kindle Fire HDX 8.9, Apple iPad Air, and Google Nexus 10 Flagship full size Tablets.

SID Tablet Display Shoot-Out    Galaxy Note II   -   Optimus G Pro   -   Nexus 7   -   iPad Retina Display
An invited feature article on Tablet displays written for the Society for Information Display that examines the performance of four high-end Tablet displays in ambient light, demonstrating how they progressively degrade with increasing ambient light, and then showing how to accurately compensate and correct the on-screen images for these effects by dynamically modifying the Color Gamut and Intensity Scale.

Surface RT Display Shoot-Out    Microsoft Surface RT   -   Apple iPad 3   -   Samsung Galaxy Tab 10.1
An in-depth objective scientific display performance analysis of the new Microsoft Surface RT Tablet together with a comparison of the Apple iPad 3, iPad 2, and the Samsung Galaxy Tab 10.1 as the best performing 1280x800 10 inch Android Tablet.

iPad Retina Display Shoot-Out    new iPad 3   -   iPad 2   -   iPhone 4
An in-depth objective scientific display performance analysis of the new iPad Retina Display together with a comparison of the iPad 2 and iPhone 4. We'll cover the new iPad in-depth like our other Tablet Shoot-Outs below and discuss often misunderstood topics like IGZO, IPS, PenTile, screen reflectance, color gamut, viewing angles, display power, LCD versus OLED, light and power efficiency, and what's coming next in mobile displays.

iPad mini Display Shoot-Out    iPad mini   -   Amazon Kindle Fire HD   -   Google Nexus 7
An in-depth objective scientific display performance analysis of the new iPad mini together with a comparison of the Amazon Kindle Fire HD, Google Nexus 7, and the full size iPad 2 and new iPad 3.

Tablet Display Shoot-Out  Apple iPad 2 - Motorola Xoom - Asus Transformer - Acer Iconia - Samsung Galaxy Tab
An in-depth objective scientific display performance analysis and comparison between the most interesting new Tablet displays.



Smartphone and Phablet Display Shoot-Outs

OLED iPhone 14 Pro Max Display Shoot-Out    Apple iPhone 14 Pro Max  
An in-depth objective scientific display performance analysis and comparison of the iPhone 14 Pro Max OLED Smartphone with extensive Lab tests and measurements including the DCI-P3 Color Gamut Digital Cinema Mode for 4K UHD TVs and video content.

OLED iPhone 13 Pro Max Display Shoot-Out    Apple iPhone 13 Pro Max  
An in-depth objective scientific display performance analysis and comparison of the iPhone 13 Pro Max OLED Smartphone with extensive Lab tests and measurements including the DCI-P3 Color Gamut Digital Cinema Mode for 4K UHD TVs and video content.

OLED OnePlus 9 Pro Display Shoot-Out    OnePlus 9 Pro  
An in-depth objective scientific display performance analysis and comparison of the OnePlus 9 Pro Smartphone with extensive Lab tests and measurements for the Vivid and Natural Screen Modes, including the DCI-P3 Digital Cinema Mode, HBM High Brightness Mode, and Vision Comfort Night Mode.

OLED iPhone 12 Pro Max Display Shoot-Out    Apple iPhone 12 Pro Max  
An in-depth objective scientific display performance analysis and comparison of the iPhone 12 Pro Max OLED Smartphone with extensive Lab tests and measurements including the DCI-P3 Color Gamut Digital Cinema Mode for 4K UHD TVs and video content.

OLED OnePlus 8T Display Shoot-Out    OnePlus 8T  
An in-depth objective scientific display performance analysis and comparison of the OnePlus 8T Smartphone with extensive Lab tests and measurements for the Vivid and Natural Screen Modes, including the DCI-P3 Digital Cinema Mode, HBM High Brightness Mode, and Vision Comfort Night Mode.

OLED Galaxy Note20 Ultra Display Shoot-Out    Samsung Galaxy Note20 Ultra  
An in-depth objective scientific display performance analysis and comparison of the Samsung Galaxy Note20 Ultra Smartphone with extensive Lab tests and measurements for the Vivid and Natural Screen Modes, including the DCI-P3 Digital Cinema Mode, HBM High Brightness Mode, Blue Light Filter Mode, and Always On Display Mode.

OLED OnePlus 8 Series Display Shoot-Out    OnePlus 8 Pro     OnePlus 8
An in-depth objective scientific display performance analysis and comparison of the OnePlus 8 Pro and OnePlus 8 Smartphones with extensive Lab tests and measurements for the Advnced AMOLED and Natural Screen Modes, including the DCI-P3 Digital Cinema Mode, HBM High Brightness Mode, and Night Mode.

OLED Galaxy S20 Ultra Display Shoot-Out    Samsung Galaxy S20 Ultra  
An in-depth objective scientific display performance analysis and comparison of the Samsung Galaxy S20 Ultra Smartphone with extensive Lab tests and measurements for the Vivid and Natural Screen Modes, including the DCI-P3 Digital Cinema Mode, HBM High Brightness Mode, Blue Light Filter Mode, and Always On Display Mode.

OLED Pixel 4 XL Display Shoot-Out    Google Pixel 4 XL  
An in-depth objective scientific display performance analysis and comparison of the Pixel 4 XL OLED Smartphone with extensive Lab tests and measurements including the DCI-P3 Color Gamut Digital Cinema Mode for 4K UHD TVs and video content.

OLED iPhone 11 Pro Max Display Shoot-Out    Apple iPhone 11 Pro Max  
An in-depth objective scientific display performance analysis and comparison of the iPhone 11 Pro Max OLED Smartphone with extensive Lab tests and measurements including the DCI-P3 Color Gamut Digital Cinema Mode for 4K UHD TVs and video content.

OLED Galaxy Note10+ Display Shoot-Out    Samsung Galaxy Note10+  
An in-depth objective scientific display performance analysis and comparison of the Samsung Galaxy Note10+ Smartphone with extensive Lab tests and measurements for the Vivid and Natural Screen Modes, including the DCI-P3 Digital Cinema Mode, HBM High Brightness Mode, Blue Light Filter Mode, and Always On Display Mode.

OLED OnePlus 7 Pro Display Shoot-Out    OnePlus 7 Pro  
An in-depth objective scientific display performance analysis and comparison of the OnePlus 7 Pro Smartphone with extensive Lab tests and measurements for the Advnced AMOLED and Natural Screen Modes, including the DCI-P3 Digital Cinema Mode, HBM High Brightness Mode, and Night Mode.

OLED Galaxy S10 Display Shoot-Out    Samsung Galaxy S10  
An in-depth objective scientific display performance analysis and comparison of the Samsung Galaxy S10 Smartphone with extensive Lab tests and measurements for the Vivid and Natural Screen Modes, including the DCI-P3 Digital Cinema Mode, HBM High Brightness Mode, Blue Light Filter Mode, and Always On Display Mode.

OLED Pixel 3 XL Display Shoot-Out    Google Pixel 3 XL  
An in-depth objective scientific display performance analysis and comparison of the Pixel 3 XL OLED Smartphone with extensive Lab tests and measurements including the DCI-P3 Color Gamut Digital Cinema Mode for 4K UHD TVs and video content.

OLED iPhone XS Max Display Shoot-Out    Apple iPhone XS Max  
An in-depth objective scientific display performance analysis and comparison of the iPhone XS Max OLED Smartphone with extensive Lab tests and measurements including the DCI-P3 Color Gamut Digital Cinema Mode for 4K UHD TVs and video content.

OLED Galaxy Note9 Display Shoot-Out    Samsung Galaxy Note9  
An in-depth objective scientific display performance analysis and comparison of the Samsung Galaxy Note9 Smartphone with extensive Lab tests and measurements for the Adaptive Display, OLED Cinema, OLED Photo, and Basic Screen Modes, and including the DCI-P3 Digital Cinema Mode, HDR High Dynamic Range Mode, Blue Light Filter Mode, and Always On Display Mode.

OLED Galaxy S9 Display Shoot-Out    Samsung Galaxy S9  
An in-depth objective scientific display performance analysis and comparison of the Samsung Galaxy S9 Smartphone with extensive Lab tests and measurements for the Adaptive Display, OLED Cinema, OLED Photo, and Basic Screen Modes, and including the DCI-P3 Digital Cinema Mode, HDR High Dynamic Range Mode, Blue Light Filter Mode, and Always On Display Mode.

OLED iPhone X Display Shoot-Out    Apple iPhone X  
An in-depth objective scientific display performance analysis and comparison of the iPhone X OLED Smartphone with extensive Lab tests and measurements including the DCI-P3 Color Gamut Digital Cinema Mode for 4K UHD TVs and video content.

OLED 2017 Flagship Smartphones    Samsung Galaxy   -   Google Pixel   -   Apple iPhone  
The top-tier OLED Smartphones for 2017 will all be using similar OLED Smartphone displays made by Samsung Display.
This article covers them individually and also discusses how they will differentiate their similar OLED display hardware.

OLED Galaxy Note8 Display Shoot-Out    Samsung Galaxy Note8  
An in-depth objective scientific display performance analysis and comparison of the Samsung Galaxy Note8 Smartphone with extensive Lab tests and measurements for the Adaptive Display, OLED Cinema, OLED Photo, and Basic Screen Modes, and including the DCI-P3 Digital Cinema Mode, HDR High Dynamic Range Mode, Blue Light Filter Mode, and Always On Display Mode.

OLED Galaxy S8 Display Shoot-Out    Samsung Galaxy S8  
An in-depth objective scientific display performance analysis and comparison of the Samsung Galaxy S8 Smartphone with extensive Lab tests and measurements for the Adaptive Display, OLED Cinema, OLED Photo, and Basic Screen Modes, and including the DCI-P3 Digital Cinema Mode, HDR High Dynamic Range Mode, Blue Light Filter Mode, and Always On Display Mode.

iPhone 7 Display Shoot-Out    iPhone 6   -   iPhone 7  
An in-depth objective scientific display performance analysis and comparison of the Apple iPhone 7 Smartphone with the iPhone 6 with extensive Lab tests and measurements including the DCI-P3 Color Gamut Digital Cinema Mode for 4K UHD TVs and video content.

OLED Galaxy Note7 Display Shoot-Out    Samsung Galaxy Note7  
An in-depth objective scientific display performance analysis and comparison of the Samsung Galaxy Note7 Smartphone with extensive Lab tests and measurements for the Adaptive Display, OLED Cinema, OLED Photo, and Basic Screen Modes, and including the DCI-P3 Digital Cinema Mode, HDR High Dynamic Range Mode, Blue Light Filter Mode, and Always On Display Mode.

OLED Galaxy S7 Display Shoot-Out    Samsung Galaxy S7   -   Samsung Galaxy S7 Edge  
An in-depth objective scientific display performance analysis and comparison of the Samsung Galaxy S7 and Galaxy S7 Edge Smartphones with extensive Lab tests and measurements for the Adaptive Display, OLED Photo, and Basic Screen Modes.

OLED Galaxy Note 5 Display Shoot-Out    Samsung Galaxy Note 5   -   Samsung Galaxy S6 edge+
An in-depth objective scientific display performance analysis and comparison of the Samsung Galaxy Note 5 and Galaxy S6 edge+ Smartphones with extensive Lab tests and measurements for the Adaptive Display, OLED Photo, and Basic Screen Modes.

OLED Galaxy S6 Display Shoot-Out    Samsung Galaxy S6   -   Samsung Galaxy S6 Edge
An in-depth objective scientific display performance analysis and comparison of the Samsung Galaxy S6 and Galaxy S6 Edge Smartphones with extensive Lab tests and measurements for the Adaptive Display, OLED Photo, and Basic Screen Modes.

iPhone 6 and 6 Plus Display Shoot-Out    iPhone 5   -   iPhone 6   -   iPhone 6 Plus
An in-depth objective scientific display performance analysis and comparison of the iPhone 5, iPhone 6, and iPhone 6 Plus, with extensive Lab tests and measurements.

OLED Galaxy Round Shoot-Out    Samsung Galaxy Round   -   Curved and Flexible Displays
An in-depth objective scientific display performance analysis and comparison of curved and flexible OLED displays. Curved screens are a very important and major innovation in Smartphone display technology - very far from being a marketing gimmick as has been widely reported.

OLED Galaxy Note 4 Display Shoot-Out    Samsung Galaxy Note 4   -   Samsung Galaxy Note Edge
An in-depth objective scientific display performance analysis and comparison of the Samsung Galaxy Note 4 and Galaxy Note Edge Smartphones with extensive Lab tests and measurements for the Adaptive Display, OLED Photo, and Basic Screen Modes.

OLED Galaxy S5 Display Shoot-Out    Samsung Galaxy S5 Smartphone    
An in-depth objective scientific display performance analysis and comparison of the Samsung Galaxy S5 Smartphone with extensive Lab tests and measurements for its Adapt Display, Professional Photo, and Cinema Modes, including comparisons with the OLED Galaxy S4 and OLED Galaxy Note 3.

Full HD Flagship Display Shoot-Out    HTC One   -   Huawei Ascend D2   -   Sony Xperia Z  
An in-depth objective scientific display performance analysis and comparison between the HTC One, Huawei Ascend D2, and the Sony Xperia Z to examine how the Full HD 1920x1080 displays on these Flagship Smartphones compare. We also compare them to the Apple iPhone 5 and Samsung Galaxy S4.

OLED Galaxy Note 3 Display Shoot-Out    Samsung Galaxy Note 3   -   Galaxy Note II
An in-depth objective scientific display performance analysis and comparison between the Samsung Galaxy Note 3 and the Galaxy Note II. We included the Galaxy Note II to see where OLED display technology has been improved.

OLED Galaxy S4 Display Shoot-Out    Samsung Galaxy S4   -   iPhone 5   -   Galaxy S III
An in-depth objective scientific display performance analysis and comparison between the Samsung Galaxy S4, the Apple iPhone 5, and the Galaxy S III to examine how the displays on these Flagship Smartphones compare. We included the Galaxy S III to see where OLED display technology has been improved.

Flagship Smartphone Display Shoot-Out    iPhone 5   -   Galaxy S III   -   iPhone 4
An in-depth objective scientific display performance analysis and comparison between the iPhone 5 and the Samsung Galaxy S III to examine how the displays on these Flagship Apple IPS LCD and Samsung OLED Smartphones compare. We also include the iPhone 4 to see where the iPhone 5 display performance has been improved.

OLED Smartphone Display Shoot-Out    Samsung Galaxy S I   -   Galaxy S II   -   Galaxy S III
An in-depth objective scientific display performance analysis and comparison between the Samsung Galaxy S series of OLED Smartphones to examine how they have improved and to compare them to high performance LCDs like the iPhone 4.

Smartphone Display Shoot-Out    iPhone 4 - Samsung Galaxy S - Motorola Droid - iPhone 3GS - Google Nexus One
An in-depth objective scientific display performance analysis and comparison between the Apple iPhone 4 Retina Display, Samsung Galaxy S Super OLED, Motorola Droid IPS LCD, Apple iPhone 3GS LCD, and the Google Nexus One OLED.



High Ambient Light Display Shoot-Outs and Automatic Brightness
Mobile Brightness Shoot-Out  4 Tablets and 5 Smartphones Viewed in 0 to 40,000 lux Ambient Lighting  
Tablet Brightness Shoot-Out  4 Tablets Tested in 0 to 40,000 lux Ambient Lighting  
Smartphone Brightness Shoot-Out  4 Smartphones Tested in 0 to 40,000 lux Ambient Lighting  
Tablets and Smartphones are all used under a very wide range of ambient lighting conditions that are frequently much brighter than for other displays - like laptops, desktops, and TVs. The screens reflect a considerable amount of the surrounding light, which washes out the images you are trying to see. These articles explain the issues and have a large number of high ambient light screen shots to demonstrate the differences.

Auto Brightness Shoot-Out  BrightnessGate for the iPhone & Android Smartphones and TVs
The Automatic Brightness controls and Light Sensors have a major impact on battery run time for Smartphones and US power consumption for TVs, in addition to image and picture quality, screen readability, viewing comfort, and preventing eye strain. We demonstrate with extensive data that existing Controls and Light Sensors are effectively useless due to bad design and engineering.

Tablet Displays in High Ambient Light    Galaxy Note II   -   Optimus G Pro   -   Nexus 7   -   iPad Retina Display
An invited feature article on Tablet displays written for the Society for Information Display that examines the performance of four high-end Tablet displays in ambient light, demonstrating how they progressively degrade with increasing ambient light, and then showing how to accurately compensate and correct the on-screen images for these effects by dynamically modifying the Color Gamut and Intensity Scale.



Detailed Review Articles for some Tablets
Apple iPad 2 Tablet LCD Display
Samsung Galaxy Tab 10.1 LCD Display
Motorola Xoom Tablet LCD Display
Asus Transformer Tablet LCD Display
Acer Iconia Tablet LCD Display


Detailed Review Articles for some Smartphones
Apple iPhone 4 LCD Retina Display
Samsung Galaxy S Super OLED Display
Motorola Droid LCD Display
Apple iPhone 3GS LCD Display
Google Nexus One OLED Display


The First Mobile Display Shoot-Out from 2006
Compare and see below how much mobile displays have changed since 2006.
 

MP3 and Portable Video Players Display Shoot-Out
Analyzes and compares the Apple iPod, Creative Zen Vision:M, Epson P-4000, Cowon A2, and Archos 604.

Smart Phone Display Shoot-Out
Analyzes and compares the Motorola Q, Nokia N80, Palm Treo 700p, and RIM BlackBerry 8700.

Sony PSP and Nintendo DS Lite Display Shoot-Out
Analyzes and compares the Sony PSP PlayStation Portable and the Nintendo DS Lite.


                                                                                                                                                                                                                                                                                                                   
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