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Galaxy Note20 Ultra OLED Display Technology Shoot-Out

 

Dr. Raymond M. Soneira

President, DisplayMate Technologies Corporation

 

Copyright © 1990-2020 by DisplayMate Technologies Corporation. All Rights Reserved.

This article, or any part thereof, may not be copied, reproduced, mirrored, distributed or incorporated

into any other work without the prior written permission of DisplayMate Technologies Corporation

 

 

Galaxy Note20 Ultra

 

Introduction and Overview

The key element for a great Smartphone has always been a truly innovative and top performing display, and the best leading edge Smartphones have always flaunted their super high tech displays. It is the display performance that determines how good and how beautiful everything on the Smartphone looks, including the camera photos and all of your Apps, and also how readable and how usable the screen is in high ambient lighting. The Display is the crown jewel of the Smartphone!

 

In this Display Technology Shoot-Out article series we only cover the Very Best State-of-the-Art Top Performing and Top Tier Smartphone Displays. The articles are designed to promote Display Performance so that consumers, reviewers, and journalists all recognize and appreciate Display Excellence, and also to reward and encourage manufacturers to produce top performing displays for their products.

 

The Galaxy Note20 Ultra is Samsung’s newest Flagship Smartphone with the latest most advanced state-of-the-art OLED Display with a Full Screen design. With mobile OLED display technology advancing faster than ever, there are many important new display performance enhancements and improvements. The Galaxy Note20 Ultra has the latest dual-edge curved screen Flexible OLEDs, which are developed and manufactured by Samsung Display. Every new OLED generation has provided significant enhancements and improvements that make their first appearance on Samsung Galaxy Smartphones, and the Galaxy Note20 Ultra has again Raised the Bar significantly higher.

 

In this article we Lab test, measure, analyze, and evaluate in-depth the Display on the Galaxy Note20 Ultra. This is an independent scientific objective Lab test and analysis of OLED displays written for consumers and journalists. It is the latest edition in our ten year article series that has Lab tested, tracked and analyzed the development of mobile OLED displays and display technology, from its early beginnings in 2010, when OLED displays started out in last place, into a rapidly improving and evolving display technology that now has a commanding first place lead and continues pushing ahead aggressively.

 

Conclusion Preview

Below is the Galaxy Note20 Ultra Display Performance Summary from the Conclusion section:

 

Based on our extensive Lab Tests and Measurements the Galaxy Note20 Ultra has a Very Impressive Excellent Top Tier World Class Smartphone Display with close to Text Book Perfect Calibration Accuracy and Performance that is Visually Indistinguishable From Perfect. Based on our objective Lab Tests and Measurements the Galaxy Note20 Ultra receives a DisplayMate Best Smartphone Display Award earning DisplayMate’s highest ever Display Performance Grade of A+ and setting or matching 11 Smartphone Display Performance Records.

 

OLED Display Performance

OLED has evolved into a highly refined and mature display technology that now produces the best and highest performance displays for Smartphones.

 

The Galaxy Note20 Ultra is the latest in a new generation of OLED Smartphones. OLEDs have now evolved and emerged as the premium mobile Smartphone display technology. OLED Display Performance continues to provide major Record Setting improvements with every new generation. For the Galaxy Note20 Ultra, Samsung has concentrated on significantly raising the on-screen Absolute Picture Quality and Absolute Color Accuracy of the OLED display by implementing Precision Factory Display Calibration, moving the overall Galaxy Note20 Ultra display performance up to impressive Record Setting Outstanding levels with 11 Display Performance Records, including Absolute Color Accuracy at a very impressive 0.5 JNCD that is Visually Indistinguishable From Perfect.

 

This shift in emphasis from primarily improving the Display Hardware Performance to enhancing the overall display Picture Quality and Color Accuracy is an important step that DisplayMate Technologies has been pushing for many years in our Display Technology Shoot-Out article series, so it is great to see manufacturers improving and then competing on these DisplayMate Objective Lab Measurement Metrics.

 

The Move to OLED Displays

LCDs are a great cutting edge high performance display technology for Tablets to TVs, but for small handheld Smartphones, OLED displays provide a number of major advantages over LCDs including: being much thinner, much lighter, without needing a bezel, providing a rimless edge-to-edge design. They can be made flexible and into curved screens, plus they have very fast Response Times, better Viewing Angles, and an Always On display mode.

 

The very fast Response Times of OLED displays makes the new Higher 90 Hz and 120 Hz Screen Refresh Rates possible, which improves image Scrolling and Videos, plus Motion and Gaming Performance in Apps.

 

Many of the OLED performance advantages result from the fact that every single sub-pixel in an OLED display is independently directly electrically powered to emit light, so only the active image sub-pixels draw power based on their individual brightness levels. OLEDs can also provide better color accuracy, image contrast accuracy, and screen uniformity because the LCD irregularities and variations in their Backlights introduce color and brightness variations and irregularities over the screen.

                                                                                                                                                                                                                                                        

As the result of their very versatile power management capabilities, OLEDs are not only more power efficient than LCDs for most image content, but they now deliver much higher Peak Brightness than LCDs because the maximum power can be delivered to just the sub-pixels that are needed for producing the current image. However, for mostly all white screen content, LCDs are likely to remain brighter and more power efficient for a while.

 

OLED displays now have tremendous performance advantages over LCDs, so high-end and flagship Smartphones need OLED displays in order to compete at the state-of-the-art performance levels, securing OLED as the definitive premier display technology for Top Tier Smartphones in the foreseeable future over the next 3-5 years. With the continuing improvements in OLED hardware performance, picture quality, and precision accuracy, it will be much harder for new display technologies to challenge OLED.

 

New and Improved Galaxy Note20 Ultra Display Performance Highlights

These are just a few of the New and Improved Galaxy Note20 Ultra Display Performance Highlights that we will be covering in detail throughout the article:

 

· The Galaxy Note20 Ultra has both the common Display 60 Hz Refresh Rate plus a New Adaptive Higher Frequency 120 Hz Refresh Rate that noticeably improves the Smoothness in image Scrolling and Videos, plus Motion and Gaming Performance in Apps, and may also reduce Screen Flicker that some people experience.

 

· The Galaxy Note20 Ultra Display Peak Brightness is 680 nits in Normal Mode and 1,609 nits in High Brightness Mode, which is 21-23 percent higher than on the Galaxy Note10+.

 

· The Galaxy Note20 Ultra High Brightness Mode reaches its Peak Display Brightness at a new Lower Ambient Light Level of 20,000 lux, which corresponds to Full Outdoor Daylight that is not in Direct Sunlight. This further improves Outdoor screen readability in Medium as well as High Ambient Light.

 

· The Galaxy Note20 Ultra Display Power Efficiency is 16 percent higher than on the Galaxy Note10+.

 

· The Galaxy Note20 Ultra sets or matches 11 Smartphone Display Performance Records including 4 that are Rated Visually Indistinguishable From Perfect.

 

· The Galaxy Note20 Ultra Highlights and Performance Results section below will cover all the above and more in detail.

 

It is particularly noteworthy that the Galaxy Note20 Ultra OLED Display has significantly increased and improved both the Display Brightness and the Display Power Efficiency at the same time.

 

Article Overview

This Galaxy Note20 Ultra article has the following major sections:

 

· Highlights: The Highlights and Performance Results section has detailed information and analysis on the Galaxy Note20 Ultra display.

 

· Features: The Display Performance Functions and Features section lists all of the major functions and features.

 

· Records: The Display Performance Records section lists the Lab Measurement performance records of the display.

 

· Conclusions: The Galaxy Note20 Ultra Conclusions section summarizes all of the Results, Features, Functions, and Records.

 

· Measurements: The Display Shoot-Out Lab Measurements Comparison Table has all of the detailed measurements and test details.

 

· Future of OLED: The Future of OLED Smartphones examines the evolution of OLED displays.

 

· Performance in Ambient Light: Improving Display Performance for Real World Ambient Light.

 

We will cover all of the these Display Performance Topics and much more, with in-depth expert comprehensive display tests, measurements and analysis that you will find nowhere else.

 

The Display Shoot-Out

To examine the performance of the new Galaxy Note20 Ultra OLED Display we ran our in-depth series of Mobile Display Technology Shoot-Out Lab Tests and Measurements in order to determine how the latest OLED displays have improved. We take display quality very seriously and provide extensive in-depth objective analysis based on detailed laboratory tests and measurements, and extensive viewing tests with both test patterns, test images and test photos. To see how far OLED and LCD mobile displays have progressed see our 2010 Smartphone Display Shoot-Out, and for a real history lesson see our original 2006 Smartphone Display Shoot-Out.

 

Samsung provided DisplayMate Technologies with pre-release production units of the Galaxy Note20 Ultra so that we could perform our well known objective and comprehensive DisplayMate Lab tests, measurements, and analysis, explaining in-depth the new display performance results for consumers, reviewers, and journalists as early as possible.

 

 

 

 

 

 

 

 

Color Gamuts

Click to Enlarge

 

Color Accuracy

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Color Shifts

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Intensity Scales

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Display Spectra

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Galaxy Note20 Ultra Highlights and Performance Results

In this section we review and explain the principal results from the extensive DisplayMate Lab Tests and Measurements

in the following categories:  Display SpecificationsOverall AssessmentsScreen ReflectionsBrightness and Contrast,

Colors and IntensitiesAbsolute Color AccuracyViewing AnglesOLED SpectraDisplay Power.

 

Display Lab Tests and Measurement Data Table

All of the Results in this article are based Entirely on our Objective and Extensive DisplayMate Lab Tests and Measurements.

See the Display Shoot-Out Lab Measurements Comparison Table below for the complete set of DisplayMate Lab Tests and Measurements.

 

Main Topics Covered

This Display Highlights and Performance Results section has detailed information and analysis on the Galaxy Note20 Ultra Display for the main topics listed below.

You can skip this section and go directly to the Galaxy Note20 Ultra Conclusions for a Summary of all the Display Test Results.

 

· Large 6.9 inch Full Screen Display

 

· Front Camera O-hole

 

· 3K High Resolution Display

 

· New  Higher Adaptive 120 Hz Display Refresh Rate

 

· Record  Very High Absolute Color Accuracy

 

· High Contrast Accuracy and Intensity Scale Accuracy

 

· Record  Peak Luminance that is Independent of the on-screen Image Content

 

· Record  Color Accuracy and Intensity Scales that are Independent of the Image Content

 

· Industry Standard Color Gamuts

 

· Automatic Color Management

 

· Selectable Screen Modes

 

· Record Setting  Natural DCI-P3 Screen Mode

 

· Record Setting  Natural sRGB Screen Mode

 

· Vivid Screen Mode with User Adjustable White Point

 

· Vivid Screen Mode in Ambient Light

 

· Record  High Screen Brightness and Performance in High Ambient Light

 

· Record  High Brightness Mode

 

· High Dynamic Range Mobile HDR10+ Display

 

· Viewing Angle Performance

 

· Blue Light Spectrum

 

· Night Mode Blue Light Filter for Better Night Viewing

 

· Front and Back Dual Ambient Light Sensors

 

· Interactive Personalized Automatic Brightness

 

· Vision Accessibility Display Modes

 

· Super Dimming Mode

 

· Always On Display Mode

 

· Diamond Pixels

 

· Viewing Tests Performance

 

· Display Power Efficiency

 

· Display Related Enhancements

 

· Large 6.9 inch Full Screen Display with a Wide Aspect Ratio of 19.3 : 9

The Galaxy Note20 Ultra has a large 6.9 inch State-of-the-Art Curved Full Screen Flexible OLED display that fills almost the entire front face of the phone from edge-to-edge. While the OLED display itself is flexible, the screen remains rigid under an outer hard Cover Glass.

 

The display also has a form factor with a taller height to width Aspect Ratio of 19.3 : 9 = 2.14, which is 21% larger than the 16 : 9 = 1.78 on most Smartphones (and widescreen TVs) because the display now has the same overall shape as the entire phone. It is taller in Portrait mode and wider in Landscape mode. This provides extra space for Notifications and for displaying multiple Apps and content simultaneously on-screen side-by-side.

 

The main screen has rounded corners and is curved along both the left and right edges, which provides two additional user configurable Edge Screen areas that can be viewed from both the front or the sides, and even when the phone is placed face down. This is particularly helpful for status messages, notifications, memos, an Edge Clock, and a Night Clock in the Always On Display mode, which we cover below.

 

· Front Camera O-hole

Minimizing the thickness of any bezels and borders that appear around the display is now a major priority for both consumers and manufacturers.

 

The major challenge has been minimizing the space required for the various sensors, camera, and speaker on the front of the phone. In the past the approach was to reserve a black border area along the entire top edge of the phone. This resulted in an increased overall size of the phone, so a new approach was to let the display fill the front face of the phone, but then cut out a middle slot from the display at the very top for the camera and sensors. However, this then significantly cuts into the standard rectangular shape of the display, and eliminates some of the image content that is supposed to appear there, including in photos, videos, and Apps.

 

Instead, the Galaxy Note20 Ultra display has a newly developed very small circular O-hole at the very top center of the screen for the front facing selfie camera and sensors. The Front Camera O-hole is just 3.5mm in diameter, and it takes up only a tiny 0.1% of the total display area, a key factor in the high 92% Front View Screen-to-Body Ratio for the Galaxy Note20 Ultra.

 

The O-hole is implemented as a clear window opening within the OLED display, something that cannot be done with LCD technology because of its embedded Liquid Crystal. The O-hole appears as a very sharp very well defined circle because of the fine Diamond Sub-Pixel structure of the OLED display.

 

· 3K High Resolution Quad HD+ 3088x1440 Display with 496 pixels per inch

As a result of its larger display size and larger Aspect Ratio, the Galaxy Note20 Ultra has a 3K Higher Resolution Quad HD+ display with 3088x1440 pixels and 496 pixels per inch, with 4.4 Mega Pixels, more than double the number on your HDTV. It can display more than four complete HD 1280x720 images at once. The display has Diamond Pixels (see below) and Sub-Pixel Rendering with 496 pixels per inch (ppi), providing significantly higher image sharpness than can be resolved with normal 20/20 Vision at the typical viewing distances of 10 inches or more for Smartphones, so the display appears perfectly sharp.

 

The Galaxy Note20 Ultra uses Sub-Pixel Rendering, which further improves image sharpness because the individual Red, Green and Blue Sub-Pixels are treated as independent addressable image elements and are not bound together into fixed Pixels, so the closest sub-pixel is used when rendering the image. In some cases Sub-Pixel Rendering can make the screen appear to have up to 3 times the resolution of traditional Pixel Rendering. As a result, for Smartphones it is absolutely pointless to further increase the display resolution and pixels per inch (ppi) up to 4K (3840x2160 pixels) for a marketing wild goose chase into the stratosphere, with no visual benefit for humans!

 

· New Higher Adaptive 120 Hz Display Refresh Rate

The Galaxy Note20 Ultra has both the common Display 60 Hz Refresh Rate plus a New Adaptive Higher Frequency 120 Hz Refresh Rate that noticeably improves the Smoothness in image Scrolling and Videos, plus Motion and Gaming Performance in Apps, and may also reduce Screen Flicker that some people experience. The very fast Response Times of OLED displays makes the Higher 120 Hz Refresh Rate possible.

 

On the Galaxy Note20 Ultra the Display Refresh Rate Frequency and Motion Smoothness can either be manually set to a Fixed Standard 60 Hz Rate, or to an Adaptive Mode that automatically adjusts both the Refresh Rate [anywhere from 60 Hz up to 120 Hz] and the image Frame Rate [anywhere from 10 Hz up to 120 Hz] based on how the on-screen image content is currently changing, which can reduce the Display Power and increase the running time on battery.

 

The Adaptive Mode Higher Frequency 120 Hz Display Refresh Rate is only currently supported for the Full HD+ 2316x1080 Resolution mode.

 

· Record Very High Absolute Color Accuracy for Calibrated Screen Modes

All of the recent model Galaxy OLED Smartphones have supported multiple Color Gamut Standards for different image and picture content, including both DCI-P3 and sRGB / Rec.709. For each of the Calibrated Screen Modes we carefully measure the Absolute Color Accuracy using an advanced series of spectroradiometer measurements with 41 Reference Colors that provide a detailed map of the Color Accuracy throughout the entire Color Gamut for each Screen Mode. Absolute Color Accuracy is measured in terms of Visual Just Noticeable Color Differences, JNCD. See this Figure for an explanation and Visual Definition of JNCD and the detailed Color Accuracy Plots showing the measured Color Errors for the 41 Reference Colors for each of the Color Gamuts.

 

The Galaxy Note20 Ultra has a Record Setting Absolute Color Accuracy of 0.5 JNCD, which is Visually Indistinguishable From Perfect, and almost certainly considerably better than your existing Smartphone, living room HDTV, Tablet, Laptop, and computer monitor.

 

See the detailed Absolute Color Accuracy Plots with 41 Reference Colors for the Calibrated Screen Modes, which are covered and measured individually below.

 

· High Contrast Accuracy and Intensity Scale Accuracy

The Intensity Scale (sometimes called the Gray Scale) not only controls the Image and Picture Contrast within all displayed images but it also controls how the Red, Green and Blue primary colors mix to produce all of the on-screen colors. So if the Intensity Scale doesn't accurately follow the Standard that is used to produce virtually all consumer content then the Image Colors, Image Contrast, and their Brightness Intensities will be wrong everywhere in all images. Unfortunately, many manufacturers are quite sloppy with the Intensity Scale on their displays (because it is logarithmic and not linear). Fortunately, the Intensity Scale on Galaxy Note20 Ultra is a close match of the Intensity Scale Standard, which is essential for High Absolute Color Accuracy. See Figure 3 for a plot of the measured Intensity Scale and the Contrast and Intensity Scale section for measurements and details.

 

· Record Peak Luminance that is Independent of the on-screen Image Content

On almost all existing OLED displays the Peak Brightness (Luminance) changes with the Average Picture Level APL of the on-screen image, increasing by as much as 50 percent or more between High APL and Low APL. This increasing High Brightness effect can be very useful in improving screen readability in High Ambient Light, and also to highlight certain on-screen image content. But the changing display Brightness can distort the brightness relationships when viewing photos, in videos, and other images.

 

As a result, Samsung has been reducing this variation in Peak Brightness for all the Screen Modes except the Vivid mode, which takes advantage of this High Brightness effect. For example, on the Galaxy Note8, the Luminance variation was 38 percent. Beginning with the Galaxy S9 the Luminance Variation has gone down to 6% or less, with the Galaxy Note20 Ultra at a 5% Luminance Variation with APL. But as we discuss next, the real reason for doing this is actually to improve the Absolute Color Accuracy and Absolute Contrast Accuracy of the display. See the Screen Brightness section for the measurements and details.

 

· Record Color Accuracy and Intensity Scales that are Independent of the on-screen Image Content

The Absolute Color Accuracy and Intensity Scale of the display should not change as the on-screen image content changes.

As we discussed above, the first step is to make sure that the Peak Brightness (Luminance) of the display does not change with the Average Picture Level APL of the on-screen image because High Color Accuracy is impossible when that occurs.

 

With the continuing improvements in display performance we have added a new set of advanced tests that measure the variations in the Absolute Color Accuracy and the Intensity Scales with changing Average Picture Level APL, comparing the Shifts between Low APL and 50% High APL. Previous generation displays with large Peak Luminance changes with APL typically show Large Shifts in the Intensity Scale and Large Shifts in Absolute Color Accuracy with APL. Since the Galaxy Note20 Ultra has a small 5% change in Luminance with APL, we expect Small Shifts in Accuracy with APL, which we analyze next...

 

The Variation in the Intensity Scales between Low APL and 50% APL is shown in this Figure. Any change in the Intensity Scale will affect the Absolute Color Accuracy. There is only a very small Shift in the Intensity Scales, with the Gamma varying from 2.12 for Low APL to 2.16 for 50% APL. As a result, we expect the Absolute Color Accuracy to only show small variations with APL.

 

The Variation in the Absolute Color Accuracy between Low APL and 50% APL for the Natural sRGB and DCI-P3 Modes is shown in Figure 4. The Color Shifts with APL are very small, with an Average Color Shift of just 0.5 JNCD and the Largest Color Shifts only 1.0 JNCD for the Natural Modes. In addition, the White Point Shifts with APL are just 0.2 JNCD.

 

All the Shifts with APL are very small and Excellent. See this Figure for an explanation and visual definition of JNCD and the Color APL Shifts section for measurements and details.

 

· Industry Standard Color Gamuts

The Galaxy Note20 Ultra supports the two most important Industry Standard Color Gamuts: the sRGB / Rec.709 Color Gamut that is used for most current consumer content, and the new Wide DCI-P3 Color Gamut that is used in 4K Ultra HD TVs. The DCI-P3 Gamut is 26 percent larger than the sRGB / Rec.709 Gamut. However, Automatic Color Management provides support for a large number of other Standard and Non-Standard Color Gamuts...

 

· Automatic Color Management

Most Smartphones and Tablets generally provide only one to up to several fixed Color Gamuts. The Galaxy Note20 Ultra has Automatic Color Management that automatically switches to the proper Color Gamut for any displayed image content that has an ICC Profile that falls within the OLED Wide Color Space, so images automatically appear with the correct colors, neither over-saturated or under-saturated. Automatic Color Management with multiple and varying Color Gamuts is a very useful and important state-of-the-art capability that all manufacturers will need to provide in the future.

 

· Selectable Screen Modes

The Galaxy Note20 Ultra provides 2 user selectable Screen Modes that provide control of the vividness of displayed images for each Color Gamut. They are the Natural Mode, which provides the most Accurate Colors, and the Vivid Mode, which provides a Vibrant and Dynamically adjustable Wide Color Gamut up to the Full Native Color Gamut of the OLED display.

 

Use Display Settings to switch between the Selectable Screen Modes.

See this Figure for the Color Gamuts and Color Modes and the Colors and Intensities section for the measurements and details. Note that the Vivid mode is the standard and factory default Screen Mode. Use Display Settings to switch between the Screen Modes. We discuss each of the tested Screen Modes next…

 

 

 

 

 

 

 

 

 

 

 

 

 

Color Gamuts

Click to Enlarge

 

Color Accuracy

Click to Enlarge

 

Color Shifts

Click to Enlarge

 

Intensity Scales

Click to Enlarge

 

· Record Setting DCI-P3 Natural Mode with a Very Accurate Standard DCI-P3 Color Gamut

The Galaxy Note20 Ultra has the newest Standard Wide Color Gamut called DCI-P3 for Digital Cinema Initiative, which is being used for 4K Ultra HD TVs and in Digital Cinema for the movie industry. So the Galaxy Note20 Ultra can display the latest high-end 4K video content. The DCI-P3 Gamut is 26 percent larger than the Rec.709 Gamut used in 2K Full HD TVs, both are compared in this accurately colorized Reference Figure. The larger DCI-P3 Color Gamut and its wider range of more saturated colors are also useful in many advanced imaging applications, including HDR High Dynamic Range, which is discussed below.

 

The measured Color Gamut of the DCI-P3 Natural mode is a Very Accurate 100 percent of the Standard DCI-P3 Color Gamut, and the measured Absolute Color Accuracy is a Record Setting Very Accurate 0.7 JNCD, which is Visually Indistinguishable From Perfect, and almost certainly considerably better than your existing Smartphone, living room HDTV, Tablet, Laptop, and computer monitor.

 

The Galaxy Note20 Ultra is one of the first displays to reach full 100% of the DCI-P3 as the result of using a new high saturation “Deep Red” OLED. See the Color Accuracy section and the detailed Color Accuracy Plots for the measurements and details. Select the Natural mode using Display Settings – it is not the default screen mode for the Galaxy Note20 Ultra.

 

· Record Setting sRGB Natural Mode with a Very Accurate Standard sRGB / Rec.709 Color Gamut

The sRGB Natural mode provides a very accurate Color and White Point calibration for the Standard sRGB / Rec.709 Color Gamut that is used to produce most current consumer content for digital cameras, TVs, the internet, and computers, including photos, videos, and movies.

 

The measured Color Gamut of the sRGB Natural mode is a Very Accurate 100 percent of the Standard sRGB / Rec.709 Color Gamut, and the measured Absolute Color Accuracy is a Record Setting Very Accurate 0.5 JNCD, which is Visually Indistinguishable From Perfect, and almost certainly considerably better than your existing Smartphone, living room HDTV, Tablet, Laptop, and computer monitor.

 

Use the Natural mode for the best color and image accuracy for most current consumer content, which is especially important when viewing photos from family and friends (because you often know exactly what they actually should look like), for some TV shows, movies, and sporting events with image content and colors that you are familiar with, and also for viewing online merchandise, so you have a very good idea of exactly what colors you are buying and are less likely to return them. See the Color Accuracy section and the detailed Color Accuracy Plots for the measurements and details. Select the Natural mode using Display Settings – it is not the default screen mode for the Galaxy Note20 Ultra.

 

· Vivid Screen Mode with the Largest Color Gamut

The Vivid mode has the Wide Native OLED Color Gamut. It provides significantly higher Color Saturation, with a large 135 percent of the Standard sRGB / Rec.709 Color Gamut and 108 percent of the Standard DCI-P3 Color Gamut, very close to the highest that we have ever measured for Smartphones and Tablets (142% and 113%). The Vivid mode also provides real-time Adaptive processing that can dynamically adjust images and videos. For some applications it will vary the White Point, Color Gamut, and Color Saturation based on the image content and the color of the surrounding ambient lighting measured by the Ambient Light Sensor (which measures color in addition to brightness).

 

Some people like the more Saturated and Vibrant Colors, plus it is useful for special applications, and especially when using the Galaxy Note20 Ultra in medium to high levels of Ambient Light, because it offsets some of the reflected light glare that washes out the on-screen image colors. We examine the change in the Color Gamut with Ambient Light below. See the Color Accuracy section for the measurements and details. Select the Vivid mode using Display Settings – it is the factory default screen mode for the Galaxy Note20 Ultra.

 

· Vivid Screen Mode with a User Adjustable White Point

The default White Point for the Vivid mode has an Intentionally somewhat Bluish 7,140 K Color Temperature. The Galaxy Note20 Ultra has a user adjustable White Point with Color Balance slider controls that allows users to change color of White for the Vivid mode. The slider controls allow the White Point Color Temperature to range from 6,100 K, which is slightly warmer than the Standard D65 White, up to 8,200 K, which has a moderate Bluish Tint that some people like. So with the Galaxy Note20 Ultra you can set the Color of White that you prefer.

 

· Vivid Mode Offsets the Loss of Color Saturation and Color Gamut in Ambient Light

The Vivid mode is particularly useful in moderate to high levels of Ambient Light because its larger Native Color Gamut offsets some of the loss of Color Saturation and Color Gamut that occurs when using the other Accurately Calibrated Standard Screen Modes. This Figure shows the measured decrease in the Vivid and Natural Modes with increasing Ambient Light, from 0 lux, which is perfectly dark, up through 2,000 lux, which corresponds to typical outdoor daylight in shade.

 

At 500 lux, which corresponds to typical office lighting, the measured on-screen Color Gamut for the Natural modes decreases to 89%. At 1,000 lux, which corresponds to very bright indoor lighting or outdoor daylight with an overcast sky, the measured on-screen Color Gamut decreases to 80%, and at 2,000 lux the measured on-screen Color Gamut decreases to 65%. This loss of color saturation and wash out in Ambient Light is well known to all display users.

 

The way to improve the display color accuracy and performance in Ambient Light is to start with a larger Color Gamut, like the Vivid mode, which is shown in this Figure compared to the Natural modes for 0 lux up through 2,000 lux. At 1,000 lux the Vivid mode provides a much better match to the sRGB / Rec.709 Color Gamut than the sRGB Natural mode. The Vivid mode also provides a good match to the DCI-P3 Color Gamut at 500 lux. So the Vivid mode provides more accurate on-screen colors in moderate to high Ambient Lighting than the Calibrated Natural Modes, which are designed and calibrated for Low Ambient Light. Applying Dynamic Color Management based on the current Ambient Light lux level in the future will able to further improve color accuracy over a wide range of Ambient Light levels, which we discuss further in the Improving Display Performance for Real World Ambient Light section in the Conclusion.

 

· Record High Screen Brightness and Performance in High Ambient Lighting

Mobile displays are often used under relatively bright Ambient Lighting, which washes out the image color saturation and contrast, reducing picture quality and making it harder to view or read the screen. To be usable in High Ambient Light a display needs a dual combination of high Screen Brightness and low Screen Reflectance – the Galaxy Note20 Ultra has both. This is extremely important for screen readability, picture quality, and color accuracy in Ambient Light.

 

With Automatic Brightness turned Off and the Brightness slider set Manually to Maximum, the Galaxy Note20 Ultra produces between 469 cd/m2 and 680 cd/m2 (nits), based on the current Screen Mode and the Average Picture Level APL of the image content, which is 21-28 percent brighter than the Galaxy Note10+, and among the very brightest that we have ever measured for a Smartphone with Automatic Brightness turned Off. See the Screen Brightness section for the measurements and details.

 

The measured Galaxy Note20 Ultra Screen Reflectance is 4.4 percent, very close to the lowest that we have ever measured for a Smartphone of 4.3%. Our Contrast Rating for High Ambient Light quantitatively measures screen visibility and image contrast under bright Ambient Lighting – the higher the better. As a result of its high Brightness and low Reflectance, the Galaxy Note20 Ultra has a Contrast Rating for High Ambient Light that ranges from 107 to 155, among the very highest that we have ever measured for a Smartphone. See the Screen Reflectance section for the measurements and details.

 

· Record High Brightness Mode with Automatic Brightness On

On the Galaxy Note20 Ultra the Maximum Screen Brightness can go much higher when Automatic Brightness is turned On, so that users can’t permanently park the Manual Brightness slider to very high values, which would run down the battery quickly. High Screen Brightness is only needed for High Ambient Light, so turning Automatic Brightness On will provide better high ambient light screen visibility and also longer battery running time.

 

When Automatic Brightness is turned On, the Galaxy Note20 Ultra has a High Brightness Mode that produces between 1,011 cd/m2 and 1,609 cd/m2 (nits) in High Ambient Light, which is where High Brightness is really needed, and is considerably Brighter than with Manual Brightness when Automatic Brightness is turned Off.

 

For the Galaxy Note20 Ultra the High Brightness Mode reaches its Peak Brightness at a new Lower Ambient Light Level of 20,000 lux, which corresponds to Full Outdoor Daylight that is not in Direct Sunlight. This further improves Outdoor screen readability in Medium as well as High Ambient Light.

 

The 1,011 nits is for the Natural Mode with an All White Full Screen 100% Average Picture Level APL image, which is the most challenging image for an OLED display because all the pixels are at full power. For the Vivid Mode with an All White Full Screen it is 1,037 nits. These are Record Setting Brightness for OLED displays with 100% Average Picture Level APL images.

 

The Galaxy Note20 Ultra has a Record Peak Brightness of 1,609 nits, which is 23% higher than on the Galaxy Note10+. See the Brightness and Contrast, the High Ambient Light and the Screen Reflections sections for the measurements and details.

 

· High Dynamic Range Mobile HDR10+ Display

The Galaxy Note20 Ultra can play 4K High Dynamic Range content made for 4K UHD TVs. High Dynamic Range (HDR) is the newest performance enhancement feature developed for the latest 4K Ultra HD TVs. The Galaxy Note20 Ultra has the new enhanced Mobile HDR10+ that supports Dynamic Metadata and Dynamic Tone Mapping.

 

HDR provides expanded Color, Contrast, and Brightness of video content. In order to provide HDR, the Galaxy Note20 Ultra has the required Digital Cinema DCI-P3 Wide Color Gamut, plus perfect Blacks and an Infinite Contrast Ratio from its OLED display, and a peak Brightness of over 1,000 nits that is needed for High Dynamic Range. The Galaxy Note20 Ultra can play the latest streamed mobile HDR videos, and its built-in video processor also allows it to provide an Expanded Dynamic Range for standard video content that produces an HDR-like effect.

 

· Viewing Angle Performance

While Smartphones are primarily single viewer devices, the variation in display performance with viewing angle is still very important because single viewers frequently hold the display at a variety of viewing angles. The angle is often up to 30 degrees, more if the phone is resting on a table or desk.

 

While LCDs typically experience a 55 percent or greater decrease in Brightness at a 30 degree Viewing Angle, the OLED Galaxy Note20 Ultra display shows a much smaller 35 percent decrease in Brightness at 30 degrees. This also applies to multiple side-by-side viewers as well, and is a significant advantage of OLED displays.

 

All displays have Color Shifts with Viewing Angle:

The Color Shift of White, which is the most common background color is particularly noticeable on many OLED and LCD displays.

The Galaxy Note20 Ultra has a relatively small White Shift of 2.6 JNCD at 30 degrees, which is unlikely to be noticeable for typical Viewing Angles.

 

The Color Shifts throughout the entire Color Gamut vary as combinations of the Primary Color Shifts:

The Color Shifts for the Green and Blue Primaries are relatively small, with 1.4 JNCD for Green and 3.4 JNCD for Blue at 30 degrees. The Color Shift for the Red Primary is larger at 4.2 JNCD at 30 degrees, which may be noticeable for some color content, but should not appear objectionable. Almost all current model Smartphone OLED displays have either 1 or 2 Primary Color Shifts greater than 3.5 JNCD at 30 degrees Viewing Angle. See the Viewing Angles section for the measurements and details.

 

· Blue Light Spectrum

The Galaxy Note20 Ultra has received an SGS Eye Care Certification based on its reduction of potentially harmful very short wavelength Blue Light, which has been further reduced by an additional 13% compared to the Galaxy Note10+. This has been accomplished with a new Blue OLED with an improved light spectrum that has a reduced short wavelength component. The Improved Blue Light Spectrum also works in conjunction with the Night Mode Blue Light Filter...

 

· Night Mode Blue Light Filter for Better Night Viewing

The Night Mode Blue Light Filter on the Galaxy Note20 Ultra is designed to change the color balance of the display in order to reduce the amount of Blue Light produced by the display, which some recent research indicates can affect how well users sleep afterwards. In a separate article we explain and analyze the Blue Light issue for displays. The Galaxy Note20 Ultra includes a user adjustable slider (called Filter Opacity) to vary the amount of Blue Light produced by the display and a timer that allows the Blue Light Filter to be turned on and off automatically every day. The measured variation in the display light spectrum with the adjustable Blue Light Filter is shown in this Figure and below.

 

As the Blue Light Filter Opacity setting is increased, the amount of Blue light emitted by the display decreases. When that happens, White and all screen colors take on an increasing yellowish tint and color cast. At the Middle setting the measured White Color Temperature decreases to 5,650 K, and at the Maximum setting it decreases to 2,600 K, the Color Temperature of traditional incandescent lighting, which is yellowish. With the Blue Light Filter turned On and the Opacity at its Maximum setting, the measured Blue Light component from the Galaxy Note20 Ultra is reduced by 80 percent. Turning down the screen Brightness will further decrease the amount of Blue Light. The measured display spectra for several of the Blue Light Filter settings are included in this Figure and below.

 

 

 

Display Spectra

Click to Enlarge

 

· Front and Back Dual Ambient Light Sensors for Improved Automatic Brightness Settings

Other Smartphones and Tablets have just a single Ambient Light Sensor on the front of the screen that measures the amount of light falling on the front of the screen. When Automatic Brightness is turned On, the display Brightness is adjusted based on this single measured value. But that is only part of the story because the phone is often in the shadow of your head, so the front ambient light level is often reduced there. However, your eyes are generally more adapted to the surrounding ambient light level that is behind and around the phone, which needs to be taken into account in setting the proper screen Brightness, particularly with the most common back lighting situations that exist when holding the phone.

 

I proposed dual Ambient Light Sensors back in 2010, with an article that described “How Automatic Brightness Should Work.” The Galaxy Note20 Ultra together with the Galaxy S and Galaxy Note phones starting with the Galaxy S8 are the only Smartphones to have a second Ambient Light Sensor on the back that also measures the surrounding ambient light behind the phone and then uses both measured values to adjust the display Brightness based on the front and back lighting. The Galaxy Note20 Ultra Automatic Brightness Control has also been enhanced to provide improved response and transition times with changing ambient light levels to give your eyes the proper amount of time to adjust to the new levels.

 

· Interactive Personalized Automatic Brightness Control that Works Well

The Galaxy Note20 Ultra has an Interactive Personalized Automatic Brightness Control that learns and stores the display brightness settings that you make for varying ambient light levels, so from then on you get your own customized personal visual brightness preferences instead of some pre-programmed manufacturer settings found in other Smartphones, Tablets, and TVs. I proposed this back in 2010, with an article that described “How Automatic Brightness Should Work.” The Galaxy S9 was the first Smartphone to do Automatic Brightness correctly.

 

When Automatic Brightness is turned On (under Display Settings), if you adjust the Brightness Slider, the Galaxy Note20 Ultra will remember your setting along with the current Ambient Light level that is measured by its Ambient Light Sensors (ALS). From then on the Galaxy Note20 Ultra will automatically adjust the screen Brightness by measuring the current ambient light level and then adjusting the display Brightness based on the settings that you have previously made, so you’ll get a customized screen Brightness setting that you’ve previously trained it to produce for the current level of ambient light – and you can continue to tweak and adjust it as needed. Other smartphones operate using the antiquated opposite approach based on factory set defaults, which work backwards and poorly, and often results in users disabling Automatic Brightness.

 

· Vision Accessibility Display Modes

The Galaxy Note20 Ultra has a number of Vision Accessibility display modes to help people with vision impairments.

 

A Color Lens mode provides 12 types of color filtering with selective transparency to improve the readability of text. A Color Adjustment mode allows display colors to be adjusted interactively based on their visual similarity and appearance using a simple finger drag and place method.

 

Other Vision Accessibility display modes include: Color Adjustment modes,  Color Inversion,  High Contrast Themes,  High Contrast Fonts,  Font Size,  Font Style,  Custom Downloadable Fonts,  Area Magnification, and Screen Magnification.

 

· Super Dimming Mode

The Galaxy Note20 Ultra also has a Super Dimming Mode that allows the Maximum Screen Brightness to be set all the way down to just 2 cd/m2 (nits) using the Brightness Slider. This is perfect for night use on a beside table, and useful for working comfortably without eye strain or bothering others in very dark environments, or affecting the eye’s dark adaptation, such as when using a telescope. The display still provides full 24-bit color and the picture quality remains excellent.

 

· Always On Display Mode

The Galaxy Note20 Ultra has an Always On Display AOD mode that takes advantage of the very low power capability of an OLED display when most of the image pixels are black, because every sub-pixel is independently powered, and therefore doesn’t use any power when black. The AOD mode is super power efficient and typically requires only 3 to 5 percent of the maximum display power. So when the phone is off (in standby) it is possible to always display some text and graphics on a black background all day and all night without a significant power drain that would reduce the battery running time. The Always On Display mode uses only 50 to 100 mW (milli-Watts) in normal daytime ambient light, and much less in the dark mode at night. For moving AOD content, such as in an Analog Clock with a second hand, the display is updated via Integrated Circuit hardware rather than App software, resulting in lower power consumption. A feature on the Galaxy Note20 Ultra also allows you to a add personal photo to the Always On Display.

 

The Always On Display can produce an illuminated main screen image 24 hours a day so you can always discreetly check it with just a glance. It shows various personalized clock and calendar screens, plus status messages, memos, notifications, and images on the main screen when the phone is off (in standby). It measures the ambient light and provides 4 Brightness levels from night and day. It will stay off when the phone display is face down, or if it senses a dark confined space like a pocket or handbag. The day mode has a measured Luminance of 40 cd/m2 (nits) on a black background, which is very readable but not distracting for normal indoor ambient lighting, and is visible outdoors if you shade the screen with your hand. The night mode is entered for very low Ambient Light lux levels and runs like the Super Dimming Mode down to as low as 2 nits, so it makes a great Night Clock that won’t disturb you if it is on your bedside table.

 

· Diamond Pixels

A high resolution screen shot (provided by Samsung) shows an interesting design and sub-pixel arrangement for the Galaxy Note20 Ultra, which Samsung calls Diamond Pixels. First of all, the Red, Green, and Blue sub-pixels have very different sizes – Blue is by far the largest because it has the lowest light emission efficiency, and Green is by far the smallest because it has the highest efficiency. The alternating Red and Blue sub-pixel arrangement leads to a 45 degree diagonal symmetry in the sub-pixel layout. This allows vertical, horizontal, and particularly diagonal line segments and vectors to be drawn with reduced aliasing and artifacts. In order to maximize the sub-pixel packing and achieve the highest possible pixels per inch (ppi), that leads to diamond rather than square or stripe shaped Red and Blue sub-pixels. But not for the Green sub-pixels, which are oval shaped because they are squeezed between two much larger and different sized Red and Blue sub-pixels. It’s a form of high-tech display art…

 

· Viewing Tests Performance

The calibrated Natural Modes on the Galaxy Note20 Ultra provide very nice, pleasing and Very Accurate Colors and Picture Quality. The very challenging set of DisplayMate Test and Calibration Photos that we use to evaluate picture quality looked absolutely stunning and Beautiful, even to my experienced hyper-critical eyes.

 

The Absolute Color Accuracy of the Galaxy Note20 Ultra display is 0.5 JNCD, which is Visually Indistinguishable From Perfect, and almost certainly considerably better than your existing Smartphone, living room HDTV, Tablet, Laptop, and computer monitor, as demonstrated in our extensive Absolute Color Accuracy Lab Measurements.

 

In order to see the High Color Accuracy, the Display Setting needs to be set to the Natural Mode, which Automatically Switches to the proper Gamut for the current on-screen content.

 

For indoor and low ambient light viewing use the Natural mode for most standard consumer content including digital camera, TV, internet, and computer content, including photos, videos, and movies, and also for your online purchases in order to see accurate product colors, and also for viewing the newest DCI 4K Ultra HD TV and Digital Cinema content and videos, including HDR content.

 

The Vivid mode provides significantly more Vibrant and Saturated Colors, which some people prefer. The Vivid mode is also recommended for viewing in medium to high levels of ambient light because it offsets some of the reflected light glare that washes out the image colors, which is demonstrated in this Figure for ambient light levels up through 2,000 lux.

 

· Display Power Efficiency

The Galaxy Note20 Ultra has 16% Higher Display Power Efficiency than the Galaxy Note10+.

 

While LCDs remain more power efficient for images with mostly full screen white content (like all text screens on a white background, for example), OLEDs are more power efficient for typical mixed image content because they are emissive displays so their power varies with the Average Picture Level (average Brightness) of the image content over the entire screen.

 

For LCDs the display power is fixed and independent of the image content. But for OLEDs, the display power decreases with the type of image content. Black pixels and sub-pixels don’t use any power so screens with Black or dark backgrounds are very power efficient for OLEDs. Photos and videos also have relatively low Average Picture Levels and so require much less power on OLEDs than LCDs. Currently, OLED displays are more power efficient than LCDs for Average Pictures Levels of 70 percent or less, and LCDs are more power efficient for Average Picture Levels above 70 percent. Since both technologies are continuing to improve their power efficiencies, the crossover will continue to change with time.

 

The Galaxy Note20 Ultra also has 4 user selectable Performance and Power Saving modes that reduce the Display Power by lowering the screen Brightness and Resolution, and also a Dark Mode Theme setting that darkens the background for Wallpapers and many Apps, which can significantly reduce display power and more than double the running time on battery.

 

All of our tests and measurements were performed in the High Performance and Optimized Modes. See the Display Power section for the measurements and details.

 

· Display Related Enhancements

 

· The Galaxy Note20 Ultra has the new Gorilla Glass 7 Victus, which provides much higher resistance to breakage.

 

· The Galaxy Note20 Ultra is IP68 water resistant in up to 5 feet of water for up to half an hour, which means you can comfortably view the display in typical wet indoor and outdoor conditions – even carefully use it in a tub or shower, and it should be fine if you accidentally drop it in a sink or toilet.

 

· The Galaxy Note20 Ultra can be used with Polarized Sunglasses in both the Portrait and Landscape orientations unlike LCDs, which generally work in only one of the two orientations.

 

· The Galaxy Note20 Ultra accepts a microSD card, which makes it easier to add large photo and video files.

 

 

 

 

 

 

 

 

Color Gamuts

Click to Enlarge

 

Color Accuracy

Click to Enlarge

 

Color Shifts

Click to Enlarge

 

Intensity Scales

Click to Enlarge

 

Display Spectra

Click to Enlarge

 

 

 

Galaxy Note20 Ultra Conclusions:   A Record Setting Impressive Smartphone Display…

The primary goal of this Display Technology Shoot-Out article series has always been to publicize and promote display excellence so that consumers, journalists and even manufacturers are aware of and appreciate the very best in displays and display technology. We point out which manufacturers and display technologies are leading and advancing the state-of-the-art for displays by performing comprehensive and objective scientific Lab Tests and Measurements together with in-depth analysis. We point out who is leading, who is behind, who is improving, and sometimes (unfortunately) who is back pedaling… all based solely on the extensive objective careful Lab measurements that we also publish, so that everyone can judge the data for themselves as well…

 

OLED Display Evolution:

What is particularly significant and impressive is that Samsung has been systematically improving OLED display performance with every Galaxy generation since 2010, when we started tracking OLED displays. The first notable OLED Smartphone, the Google Nexus One, came in decidedly last place in our 2010 Smartphone Display Shoot-Out. As a result of the improvements with each new generation, mobile OLED display technology now has a commanding first place lead and continues pushing ahead aggressively. The Galaxy Note20 Ultra continues the impressive improvements in mobile OLED displays and technology. As a result, OLEDs have developed into excellent Smartphone displays that now significantly outperform the best LCD Smartphones. With the continuing improvements in OLED hardware performance, picture quality, and precision accuracy, it will be much harder for new display technologies to challenge OLED.

 

Summary of the Galaxy Note20 Ultra Display Functions, Features, and Performance Records:

The Galaxy Note20 Ultra has many major and important state-of-the-art Display Performance Functions, Features, and Performance Records that are summarized in this Conclusion and the sections below.

 

See the Display Performance Functions and Features section below for a Summary.

 

See the Display Performance Records section below for the list of Records.

 

See the Display Assessments section below for the Performance Evaluations..

 

See the Highlights and Performance Results section above for a detailed overview with expanded discussions and explanations.

 

See the Display Shoot-Out Lab Measurements Comparison Table section below for the complete set of detailed DisplayMate Lab measurements and tests.

 

 

The Galaxy Note20 Ultra has the following State-of-the-Art Display Performance Functions and Features:

 

· A State-of-the-Art Curved Screen Flexible OLED display that is manufactured on a flexible plastic substrate so that it can bend around corners on both sides of the phone to provide two curved Edge Display areas that can be viewed and controlled from both the front or the sides. While the OLED display itself is flexible, the screen remains rigid under an outer hard Cover Glass.

 

· A Full Screen design with a large 6.9 inch OLED display that fills almost the entire front face of the Galaxy Note20 Ultra from edge-to-edge, providing a significantly larger display for the same phone size. The Galaxy Note20 Ultra display has a high 92% Screen-to-Body Ratio. The Home button and Navigations buttons are now incorporated within the touchscreen display.

 

· The Galaxy Note20 Ultra display has a newly developed very small circular O-hole at the very top center of the screen for the front facing selfie camera and sensors. The Camera O-hole is just 3.5mm in diameter, taking up only a tiny 0.1% of the total display area, a key factor in the high 92% Screen-to-Body Ratio for the Galaxy Note20 Ultra.

 

· A new display form factor with a taller height to width Aspect Ratio of 19.3 : 9 = 2.14, which is 21% larger than the 16 : 9 = 1.78 on most Smartphones (and widescreen TVs) because the display now has the same overall shape as the entire phone. It is taller in Portrait mode and wider in Landscape mode. This provides extra space for Notifications and for displaying multiple Apps and content simultaneously on-screen side-by-side.

 

· 3K High Resolution 3088 x 1440 Full HD+ Display with 496 pixels per inch, and Diamond Pixels with Sub-Pixel Rendering for enhanced sharpness and higher Peak Brightness.

 

· The Galaxy Note20 Ultra display appears Perfectly Sharp for normal 20/20 Vision at Typical Smartphone Viewing Distances of 10 to 18 inches (25 to 46 cm).

 

· New Adaptive Higher Frequency 120 Hz Display Refresh Rate that noticeably improves the Smoothness in image Scrolling and Videos, plus Motion and Gaming Performance in Apps, and may also reduce Screen Flicker that some people experience. The Adaptive Mode Higher Frequency 120 Hz Display Refresh Rate is only currently supported for the Full HD+ 2316x1080 Resolution mode.

 

· Very Low Screen Reflectance of 4.4 percent.

 

· Image Luminance that is Independent of the on-screen Image Content with only a 5 percent Luminance Shift with Average Picture Level APL.

 

· Peak Display Brightness of 680 nits in Normal Mode and 1,609 nits in High Brightness Mode.

 

· High Brightness Mode with 100% APL Full Screen Peak Display Brightness of 1,037 nits, which significantly improves screen visibility in very high Ambient Light, and also provides the high screen Brightness needed for HDR.

 

· The High Brightness Mode reaches its Peak Brightness at a new Lower Ambient Light Level of 20,000 lux, which corresponds to Full Outdoor Daylight that is not in Direct Sunlight. This further improves Outdoor screen readability in Medium as well as High Ambient Light.

.

· Very High Absolute Color Accuracy (0.5 JNCD) that is Visually Indistinguishable From Perfect.

 

· High Image and Picture Contrast Accuracy and Intensity Scale Accuracy (2.12 Gamma).

 

· Color Accuracy and Intensity Scales that are Independent of the Image Content.

 

· Automatic Color Management that automatically switches to the proper Color Gamut for any displayed image content that has an ICC Profile within the OLED Wide Color Space, so images automatically appear with the correct colors, neither over-saturated or under-saturated.

 

· 2 Industry Standard Calibrated Color Gamuts: the sRGB / Rec.709 Color Gamut that is used for most current consumer content, and the new Wide DCI-P3 Color Gamut that is used in 4K Ultra HD TVs. The DCI-P3 Gamut is 26 percent larger than the sRGB / Rec.709 Gamut.

 

· 2 Selectable Screen Modes that provide user control of the color from the Accurate Natural Mode to the Vivid Mode.

 

· A full 100% DCI-P3 Color Gamut with the Natural mode that is also used for 4K Ultra HD TVs, so the Galaxy Note20 Ultra can display the latest high-end 4K video content. The DCI-P3 Gamut is 26 percent larger than the Rec.709 Gamut that is used in 2K Full HD TVs.

 

· A larger Native Color Gamut with a new high saturation “Deep Red” OLED, resulting in a very impressive 108% of DCI-P3 and 135% of sRGB / Rec.709 Gamuts that also provides much better on-screen Colors in High Ambient Light.

 

· A new Blue OLED with an improved light spectrum Certified by SGS that reduces the amount of potentially harmful very short wavelength Blue Light while still maintaining the same full wide Color Gamut.

 

· A Night Mode with a Blue Light Filter that allows the user to adjust and reduce the amount of blue light from the display for better night viewing and improved sleep.

 

· A Video Enhancer that provides HDR-like Expanded Dynamic Range for all videos that don’t have HDR coding.

 

· High Dynamic Range Mobile HDR10+ Display which allows the Galaxy Note20 Ultra to play 4K High Dynamic Range content produced for 4K UHD TVs. The Galaxy Note20 Ultra has the new enhanced Mobile HDR10+ that supports Dynamic Metadata and Tone Mapping.

 

· Front and back Dual Ambient Light Sensors for significantly improved Automatic Brightness settings.

 

· User Adjustable White Point with Color Balance slider controls that can change the color of White for the Vivid mode.

 

· Always On Display mode and Personalized Auto Brightness Control.

 

· Small Brightness Shifts and Color Shifts with Viewing Angle, particularly White, which is the most used background color.

 

· Vision Accessibility Display Modes to help people with vision impairments.

 

· The Galaxy Note20 Ultra can be used with Polarized Sunglasses in both the Portrait and Landscape orientations unlike LCDs, which generally work in only one of the two orientations.

 

· A strong curved Gorilla Glass 7 Victus protecting the display.

 

The Galaxy Note20 Ultra sets or matches 11 Smartphone Display Performance Records for:

Numerical Performance Differences that are Visually Indistinguishable are considered Matched and Tied Performance Records.

 

· Highest    Absolute Color Accuracy  (0.5 JNCD)  –  Visually Indistinguishable From Perfect.

 

· Smallest  Shift in Color Accuracy and Intensity Scale with the Image Content APL  (0.4 JNCD)  –  Visually Indistinguishable From Perfect.

 

· Smallest  Shift in Image Contrast and Intensity Scale with the Image Content APL  (0.04 Gamma)  –  Visually Indistinguishable From Perfect.

 

· Smallest  Change in Peak Luminance with the Image Content Average Picture Level APL  (5 percent)  –  Visually Indistinguishable From Perfect.

 

· Highest   Full Screen Brightness for OLED Smartphones  (1,037 nits at 100% APL).

 

· Highest   Peak Display Brightness  (1,609 nits at Low APL).

 

· Largest   Native Color Gamut  (108% DCI-P3 and 135% sRGB / Rec.709).

 

· Highest   Contrast Ratio  (Infinite).

 

· Lowest    Screen Reflectance  (4.4 percent).

 

· Highest   Contrast Rating in Ambient Light  (236 for 100% APL and 366 for Peak Brightness).

 

· Highest   Visible Screen Resolution 3K (3088x1440)  –  4K Does Not Appear Visually Sharper on a Smartphone.

 

DisplayMate Best Smartphone Display Award for the Galaxy Note20 Ultra

OLED has evolved into a highly refined and mature display technology that now produces the best and highest performance displays for Smartphones.

OLED Display Performance continues to provide major Record Setting improvements with every new generation.

 

With consumers now spending rapidly increasing amounts of time watching content on their Smartphones, the shift in emphasis from primarily improving Display Hardware Performance to enhancing the overall display Picture Quality and Color Accuracy is an important step that DisplayMate Technologies has been pushing for many years in our Display Technology Shoot-Out article series, so it is great to see manufacturers improving and then competing on these DisplayMate Objective Lab Measurement Metrics.

 

For the Galaxy Note20 Ultra, Samsung has concentrated on significantly raising the on-screen Absolute Picture Quality and Absolute Color Accuracy of the OLED display by implementing Precision Factory Display Calibration, moving the overall Galaxy Note20 Ultra display performance up to Record Setting Outstanding Levels.

 

DisplayMate Display Performance Ratings:

All of the Results in this article are based Entirely on our Objective and Extensive DisplayMate Lab Tests and Measurements that are all listed in a section below.

 

To get a DisplayMate A Display Performance Rating the display must get All Green [Very Good to Excellent] Ratings for All of the Display Tests and Measurements [except for Color Shifts at 30 degrees Viewing Angle, which are deemed less important].

 

And to get a DisplayMate A+ Display Performance Rating the Average Absolute Color Accuracy and the Average Absolute Color Accuracy Shifts with Average Picture Level APL must All be less than 1.0 JNCD, and the Largest Color Errors must All be less than 3.0 JNCD.

 

The Galaxy Note20 Ultra display meets all of the criteria and requirements for a DisplayMate A+ Grade and Performance Rating.

 

DisplayMate Display Performance Rating and Best Smartphone Display Award

 

Based on our extensive Lab Tests and Measurements the Galaxy Note20 Ultra has a Very Impressive Excellent Top Tier World Class Smartphone Display with close to Text Book Perfect Calibration Accuracy and Performance that is Visually Indistinguishable From Perfect. Based on our objective Lab Tests and Measurements the Galaxy Note20 Ultra receives a DisplayMate Best Smartphone Display Award earning DisplayMate’s highest ever Display Performance Grade of A+ and setting or matching 11 Smartphone Display Performance Records that are listed above.

 

See the links below for all of the Galaxy Note20 Ultra Measurements, Analysis, and Assessments:

 

Data Tables:    See the Display Shoot-Out Lab Measurements Comparison Table section below for all of the measurements and details.

 

Highlights:       See the Highlights and Performance Results section above for expanded discussions and explanations.

 

Features:         See the Display Performance Functions and Features section above.

 

Records:          See the Display Performance Records section above.

 

Assessments:   See the Display Assessments section below for the evaluation details.

 

OLED displays now have tremendous performance advantages over LCDs, so high-end and flagship Smartphones need OLED displays in order to compete at the state-of-the-art performance levels, securing OLED as the definitive premier display technology for Top Tier Smartphones in the foreseeable future over the next 3-5 years. With the continuing improvements in OLED hardware performance, picture quality, and precision accuracy, it will be much harder for new display technologies to challenge OLED.

 

Follow DisplayMate on Twitter to learn about our upcoming Smartphone display technology coverage.

 

The Future of OLED Smartphones

The Galaxy Note20 Ultra is the latest in a new generation of OLED Smartphones. OLEDs have now evolved and emerged as the premium mobile Smartphone display technology. More than two dozen manufacturers already make OLED Smartphones, and the new Full Screen Display design using a flexible OLED will be the new Flagship for all the upcoming future Top Tier Smartphones.

 

LCDs are a great cutting edge high performance display technology for Tablets to TVs, but for small handheld Smartphones, OLED displays provide a number of major advantages over LCDs including: being much thinner, much lighter, without needing a bezel providing a rimless edge-to-edge design. They can be made flexible and into curved screens, plus they have very fast Response Times, better Viewing Angles, and an Always On display mode. The very fast Response Times of OLED displays makes the new Higher 90 Hz and 120 Hz Screen Refresh Rates possible.

 

Many of the OLED performance advantages result from the fact that every single sub-pixel in an OLED display is independently directly electrically powered to emit light, so only the active image sub-pixels draw power based on their individual brightness levels. OLEDs can also provide better color accuracy, image contrast accuracy, and screen uniformity because the LCD irregularities and variations in their Backlights introduce color and brightness irregularities and variations over the screen.

 

As the result of their very versatile power management capabilities, OLEDs are not only more power efficient than LCDs for most image content, but they now deliver much higher peak Brightness than LCDs because the maximum power can be delivered to just the sub-pixels that are needed for producing the current displayed image. However, for mostly all white screen content LCDs are likely to remain brighter and more power efficient for a while.

 

OLED displays are also manufactured on flexible substrates that can bend, which allows the screens to be curved and rounded and provides a number of innovative new screen geometries. The most popular one is expanding the front main screen so that it extends around to both the right and left sides of the phone by bending around the corners like on the Galaxy Note20 Ultra, and on earlier models like the Galaxy Round and the newest Galaxy Fold.

 

As a result, OLED displays now have tremendous performance advantages over LCDs, so high-end and flagship Smartphones need OLED displays in order to compete at the state-of-the-art performance levels, securing OLED as the definitive premier display technology for Top Tier Smartphones in the foreseeable future over the next 3-5 years. With the continuing improvements in OLED hardware performance, picture quality, and precision accuracy, it will be much harder for new display technologies to challenge OLED.

 

The main production and availability issue for the next several years will be that the demand for high performance OLED displays will significantly exceed the manufacturing capacity as we discuss in Flagship 2017 OLED Smartphones.

 

Follow DisplayMate on Twitter to learn about these developments and our upcoming display technology coverage.

 

Improving the Next Generation of Mobile Displays

The Galaxy Note20 Ultra has a very high resolution 3K 3088x1440 pixel display with 496 pixels per inch (ppi) producing images that look perfectly sharp with normal 20/20 Vision under all normal viewing conditions, which always includes some ambient light that always lowers the visible image contrast and perceived image sharpness (Modulation Transfer MTF). Note that displays are almost never viewed in absolute darkness under perfect viewing conditions with ideal image content. Some clueless reviewers have been pining for 4K 3840x2160 Smartphones, which would require almost double the pixels, memory, and processing power of the 3088x1440 display on the Galaxy Note20 Ultra, but there would be no visual benefit for humans! As a result, it is absolutely pointless to further increase the display resolution and pixels per inch (ppi) for a marketing wild goose chase into the stratosphere, with no visual benefit for humans!

 

Improving Display Performance for Real World Ambient Light Viewing Conditions

With screen size and resolution already functionally maxed out, manufacturers should instead dedicate their efforts and resources into improving real world display performance in ambient light by using advanced technology to restore and compensate for the loss of color gamut, color saturation, and image contrast due to ambient light, something that every consumer will benefit from, and will also immediately notice and appreciate – providing a true sales and marketing advantage…

 

Currently all existing displays are Accurate only when viewed in Absolute Darkness 0 lux. The most important improvements for OLED and LCD mobile displays will come from improving their image and picture quality and screen readability in Real World Ambient Light, which washes out the screen images, resulting in Reduced Image Contrast, Reduced Color Saturation, and Reduce Color Accuracy. The key will be in lowering the Screen Reflectance and implementing Dynamic Color Management with automatic real-time modification of the display’s native Color Gamut and Dynamic Intensity Scales based on the measured Ambient Light level in order to have them compensate for the reflected light glare and image wash out that causes a loss of color saturation and image contrast from ambient light as discussed in our Innovative Displays and Display Technology and SID Display Technology Shoot-Out articles.

 

The displays, technologies, and manufacturers that succeed in implementing this new real world high ambient light performance strategy will take the lead in the next generations of mobile displays… Follow DisplayMate on Twitter to learn about these developments and our upcoming display technology coverage.

 

DisplayMate Display Optimization Technology

All Smartphone, Tablet, Monitor and TV displays can be significantly improved using DisplayMate’s proprietary very advanced scientific analysis and mathematical display modeling and optimization of the display hardware, factory calibration, and driver parameters. We help manufacturers with expert display procurement, prototype development, display performance improvement and optimization, testing displays to meet contract specifications, and production quality control so that they don’t make mistakes similar to those that are exposed in our public Display Technology Shoot-Out series for consumers. This article is a lite version of our advanced scientific analysis – before the benefits of our DisplayMate Display Optimization Technology, which can correct or improve all of these issues. If you are a display or product manufacturer and want to significantly improve display performance for a competitive advantage then Contact DisplayMate Technologies.

 

Galaxy Note20 Ultra

 

Display Shoot-Out Lab Measurements Comparison Table

Below we examine in-depth the OLED display performance of the Samsung Galaxy Note20 Ultra based on objective Lab measurement data

and criteria in the following sections:  Display SpecificationsOverall AssessmentsScreen ReflectionsBrightness and Contrast,

Colors and IntensitiesAbsolute Color Accuracy,  Viewing AnglesOLED SpectraDisplay Power.

 

For additional background and comparison information see this earlier article covering the Galaxy Note10+ Display Technology Shoot-Out.

For comparisons with the other leading Smartphone displays see our Mobile Display Technology Shoot-Out series.

 

Detailed Test and Measurement Comparisons between the Galaxy Note20 Ultra and Galaxy Note10+

You can directly compare the data and measurement results for the Galaxy Note20 Ultra with the Galaxy Note10+ display in detail

by using a Tabbed web browser with our comprehensive Lab measurements and analysis for each of the displays.

For each Tab click on a Link below. The entries are mostly identical with only minor formatting differences,

so it is easy to make detailed side-by-side comparisons by simply clicking through the Tabs.

 

Samsung Galaxy Note20 Ultra Lab Measurements Comparison Table

 

Samsung Galaxy Note10+ Lab Measurements Comparison Table

 

All of the Measurements were performed in the High Performance and Optimized Power Modes with the Adaptive 120 Hz Setting.

 

Categories

 Samsung Galaxy Note20 Ultra

Comments

Display Technology

Flexible OLED Display with Diamond Pixels

6.9 inch Diagonal  /  17.4 cm Diagonal

Excluding the Rounded Corners

Flexible Organic Light Emitting Diode

Diamond Pixels with Diagonal Sub-Pixel Symmetry.

Screen Aspect Ratio

19.3 : 9 = 2.14

New Higher Aspect Ratio

Most Smartphones and Widescreen TVs have 16 : 9 = 1.78

Height to Width Aspect Ratio

Galaxy Note20 Ultra display screen is 21% longer than

most Smartphones and widescreen 16:9 TV content.

Screen Size

     2.90 x   6.23 inches

7.37 x 15.81 cm

Display Width and Height in inches and cm.

Screen Area

18.1 square inches  /  116.5 square cm

After Subtracting the Camera Opening but not the Rounded Corners

A better measure of size than the diagonal length.

Supported Color Gamuts

Vivid mode  –  Wide OLED Color Gamut with Higher Contrast

Natural DCI-P3 mode  –  DCI-P3 Standard Color Gamut

Natural sRGB mode  –  sRGB / Rec.709 Standard Color Gamut

Automatic Color Management for Content with ICC Color Profiles

 

The Galaxy Note20 Ultra supports 2 Standard

Color Gamuts: sRGB and the new wider DCI-P3

Color Gamut that is used in 4K Ultra HD TV content.

 

Display Refresh Rates

Display Frames Per Second  FPS

Normal FPS:  60 Hz

Default FPS Setting:  New Higher 120 Hz for Smoother Scrolling and Motion

 

Higher Refresh Rates improve image Scrolling and

Videos, plus Motion and Gaming Performance in Apps,

and may reduce Screen Flicker that some people experience.

 

Display Resolution

3088 x 1440 pixels

New 3K  Quad HD+

Screen Pixel Resolution.

Quad HD can display four 1280x720 HD images.

Total Number of Pixels

4.4 Mega Pixels

Total Number of Display Pixels.

Pixels Per Inch PPI

496 PPI with Diamond Pixels

Excellent

Sharpness depends on the viewing distance and PPI.

See this on the visual acuity for a true Retina Display

Sub-Pixels Per Inch

    Red  351 SPPI

 Green  496 SPPI

   Blue  351 SPPI

Diamond Pixel displays have only half the number of

Red and Blue Sub-Pixels as RGB Stripe displays.

See Diamond Pixels

Total Number of Sub-Pixels

   Red  2.2 Million Sub-Pixels

Green  4.4 Million Sub-Pixels

  Blue  2.2 Million Sub-Pixels

Number of Mega Sub-Pixels for Red, Green, Blue.

Diamond Pixel displays have only half the number of

Red and Blue Sub-Pixels as RGB Stripe displays.

At High PPI this is generally not visible due to the

use of Sub-Pixel Rendering.

20/20 Vision Distance

where Pixels or Sub-Pixels

are Not Resolved

      6.9 inches / 17.6 cm  for White and Green Sub-Pixels with 20/20 Vision

 9.8 inches / 24.9 cm  for Red and Blue Sub-Pixels with 20/20 Vision

For 20/20 Vision the minimum Viewing Distance

where the screen appears perfectly sharp to the eye.

At 10 inches from the screen 20/20 Vision is 344 PPI.

Display Sharpness

at Typical Viewing Distances

 Galaxy Note20 Ultra Display appears Perfectly Sharp

Pixels are not Resolved with 20/20 Vision

at Typical Viewing Distances of

     10 to 18 inches

25 to 46 cm

The Typical Viewing Distances for this screen size

are in the range of 10 to 18 inches or 25 to 46 cm.

 

Also note that eye’s resolution is much lower for

Red and Blue color content than White and Green.

 

Appears Perfectly Sharp

at Typical Viewing Distances

 

 Yes

Typical Viewing Distances are 10 to 18 inches

or 25 to 46 cm for this screen size.

 

Overall Assessments

This section summarizes the results for all of the extensive Lab Measurements and Viewing Tests performed on the display.

See  Screen ReflectionsBrightness and ContrastColors and IntensitiesViewing AnglesOLED SpectraDisplay Power.

 

The Galaxy Note20 Ultra has ICC Color Management that automatically switches to the appropriate Color Gamut for the on-screen content.

 

Here we provide results for the Vivid mode, which has the Native Wide Color Gamut of the OLED display,

the Natural DCI-P3 mode, which is calibrated for the new DCI-P3 Gamut that is used in 4K Ultra HD TVs, and

the Natural sRGB mode, which is calibrated for the sRGB / Rec.709 Gamut that is used for most current

consumer photo, video, web, and computer content.

 

Categories

Vivid mode

Wide Color Gamut

Natural mode

DCI-P3 Content

Natural mode

sRGB Content

Comments

Viewing Tests

in Subdued Ambient Lighting

 

 

 

 

 

Very Good Images

Photos and Videos

have Vivid Color

and Higher Contrast

 

Wide Color Gamut Mode

Intentionally Vivid Colors

 

 

Excellent Images

Photos and Videos

have Excellent Color

and Accurate Contrast

 

Accurate DCI-P3 Content

 

 

Excellent Images

Photos and Videos

have Excellent Color

and Accurate Contrast

 

Accurate sRGB Content

 

The Viewing Tests examine the accuracy of

photographic images by comparing the displays

to a calibrated studio monitor and TV.

 

 

 

 

Variation with Viewing Angle

Colors and Brightness

 

See Viewing Angles

 

Color Shifts

Small to Medium

with Viewing Angle

 

Small Brightness Shifts

with Viewing Angle

Color Shifts

Small to Medium

with Viewing Angle

 

Small Brightness Shifts

with Viewing Angle

Color Shifts

Small to Medium

with Viewing Angle

 

Small Brightness Shifts

with Viewing Angle

The Galaxy Note20 Ultra display has a relatively small

decrease in Brightness with Viewing Angle and

relatively small Color Shifts with Viewing Angle.

 

See the Viewing Angles section for details.

 

 

Overall Display Assessment

Lab Tests and Measurements

Excellent OLED Display

Wide Color Gamut Mode

Excellent OLED Display

Accurate DCI-P3 Content

Excellent OLED Display

Accurate sRGB Content

The Galaxy Note20 Ultra OLED Display performed

very well in the Lab Tests and Measurements.

 

 

Absolute Color Accuracy

Measured over Entire Gamut

 

See Figure 2 and Colors

 Good Color Accuracy

Colors More Saturated

Intentionally Vivid Colors

 

Excellent Color Accuracy

Color Errors are Very Small

Accurate DCI-P3 Content

 

Excellent Color Accuracy

Color Errors are Very Small

Accurate sRGB Content

 

Absolute Color Accuracy is measured with a

Spectroradiometer for 41 Reference Colors

uniformly distributed within the entire Color Gamut.

 

See Figure 2 and Colors for details.

Image Contrast Accuracy

 

See Figure 3 and Contrast

Very Good Accuracy

Image Contrast

Intentionally High

Very Good Accuracy

Image Contrast

Very Accurate

Very Good Accuracy

Image Contrast

Very Accurate

The Image Contrast Accuracy is determined by

measuring the Log Intensity Scale and Gamma.

 

See Figure 3 and Contrast for details.

Performance in Ambient Light

Display Brightness

Screen Reflectance

Contrast Rating

 

See Brightness and Contrast

See Screen Reflections

High Display Brightness

Record Low Reflectance

 

High Contrast Rating

for Ambient Light

 

Higher Brightness with

Auto Brightness On

High Display Brightness

Record Low Reflectance

 

High Contrast Rating

for Ambient Light

 

Higher Brightness with

Auto Brightness On

High Display Brightness

Record Low Reflectance

 

High Contrast Rating

for Ambient Light

 

Higher Brightness with

Auto Brightness On

Smartphones are seldom used in the dark.

 

Screen Brightness and Reflectance determine

the Contrast Rating for High Ambient Light.

 

See the Brightness and Contrast section for details.

See the Screen Reflections section for details.

 

 

Overall Display Calibration

Image and Picture Quality

Lab Tests and Viewing Tests

Wide Color Gamut Mode

Intentionally Vivid Colors

and Higher Image Contrast

Excellent Calibration

Accurate DCI-P3 Content 

 

Excellent Calibration

Accurate sRGB Content

 

Galaxy Note20 Ultra display has a Natural Mode that

delivers accurately calibrated colors and images

and a Vivid Color Mode that is preferred by

some users and for some applications.

 

Overall Display Grade

Overall Assessment

 

Overall Galaxy Note20 Ultra Display Grade is Excellent A+

DisplayMate Best Smartphone Display Award

with 11 Smartphone Display Performance Records

An Excellent Top Tier World Class Smartphone Display

Samsung continues to systematically improve OLED Displays

 

The Galaxy Note20 Ultra display delivers Excellent

Image Quality, has both Natural Color Accurate

modes and a Vivid Mode with a Wide Color Gamut,

has High Screen Brightness and low Reflectance,

has good Viewing Angles, and is an all around

Top Performing Smartphone Display.

 

Wide Color Gamut Mode

Also Best for Viewing in

High Ambient Light

Accurate DCI-P3 Content

For Viewing 4K UHD TV

DCI-P3 Cinema Content

Accurate sRGB mode

For Viewing Most Content

Photo Video Movie Web

Categories

Vivid mode

Wide Color Gamut

Natural mode

DCI-P3 Content

Natural mode

sRGB Content

Comments

 

The Galaxy Note20 Ultra sets or matches 11 Smartphone Display Performance Records for:

Numerical Performance Differences that are Visually Indistinguishable are considered Matched and Tied Performance Records.

 

· Highest    Absolute Color Accuracy  (0.5 JNCD)  –  Visually Indistinguishable From Perfect.

 

· Smallest  Shift in Color Accuracy and Intensity Scale with the Image Content APL  (0.4 JNCD)  –  Visually Indistinguishable From Perfect.

 

· Smallest  Shift in Image Contrast and Intensity Scale with the Image Content APL  (0.04 Gamma)  –  Visually Indistinguishable From Perfect.

 

· Smallest  Change in Peak Luminance with the Image Content Average Picture Level APL  (5 percent)  –  Visually Indistinguishable From Perfect.

 

· Highest   Full Screen Brightness for OLED Smartphones  (1,037 nits at 100% APL).

 

· Highest   Peak Display Brightness  (1,609 nits at Low APL).

 

· Largest   Native Color Gamut  (108% DCI-P3 and 135% sRGB / Rec.709).

 

· Highest   Contrast Ratio  (Infinite).

 

· Lowest    Screen Reflectance  (4.4 percent).

 

· Highest   Contrast Rating in Ambient Light  (236 for 100% APL and 366 for Peak Brightness).

 

· Highest   Visible Screen Resolution 3K (3088x1440)  –  4K Does Not Appear Visually Sharper on a Smartphone.

 

 

Screen Reflections

All display screens are mirrors good enough to use for personal grooming – but that is actually a very bad feature…

We measured the light reflected from all directions and also direct mirror (specular) reflections, which are much more

distracting and cause more eye strain. Many Smartphones still have greater than 10 percent reflections that make

the screen much harder to read even in moderate ambient light levels, requiring ever higher brightness settings that

waste precious battery power. Manufacturers should reduce the mirror reflections with anti-reflection coatings and

matte or haze surface finishes.

 

Our Lab Measurements include Average Reflectance for Ambient Light from All Directions and for Mirror Reflections.

We use an Integrating Hemisphere and a highly collimated pencil light beam together with a Spectroradiometer.

Note that the Screen Reflectance is exactly the same for all of the Galaxy Note20 Ultra Screen Modes.

 

The Galaxy Note20 Ultra has close to the lowest Screen Reflectance level that we have ever measured for a Smartphone.

These results are extremely important for screen readability, picture quality, and color accuracy in ambient light.

 

Categories

 Galaxy Note20 Ultra

Comments

Average Screen Reflection

Light From All Directions

Record Low 4.4 percent

for Ambient Light Reflections

Excellent

Measured using an Integrating Hemisphere and

a Spectroradiometer.

The lowest value we have ever measured

for a Smartphone is 4.3 percent.

Mirror Reflections

Percentage of Light Reflected

 Record Low 5.4 percent

for Mirror Reflections

Very Good

These are the most annoying types of Reflections.

Measured using a Spectroradiometer and a narrow

collimated pencil beam of light reflected off the screen.

The lowest value we have ever measured

for a Smartphone is 5.3 percent.

 

Brightness and Contrast

The Contrast Ratio is the specification that gets the most attention, but it only applies for low ambient light, which is seldom

the case for mobile displays.

 

Much more important is the Contrast Rating for High Ambient Light, which indicates how easy it is to read the screen under

high ambient lighting and depends on both the Maximum Brightness and the Screen Reflectance. The larger the better.

The display’s actual on-screen Contrast Ratio changes with the Ambient Light lux level and is proportional to the Contrast Rating.

 

Categories

Vivid mode

Wide Color Gamut

Natural mode

DCI-P3 Content

Natural mode

sRGB Content

Comments

Home Screen Peak Brightness

Measured for White

Brightness 638 cd/m2

Excellent

Brightness 470 cd/m2

Very Good

Brightness 470 cd/m2

Very Good

The Peak Brightness for White on the Home Screen.

 

Measured Average Brightness

50% Average Picture Level

Brightness 583 cd/m2

Excellent

Brightness 486 cd/m2

Very Good

Brightness 488 cd/m2

Very Good

This is the Brightness for typical screen content

that has a 50% Average Picture Level.

Measured Full Brightness

100% Full Screen White

Brightness 518 cd/m2

Excellent

Brightness 496 cd/m2

Very Good

Brightness 498 cd/m2

Very Good

This is the Brightness for a screen that is entirely

all white with 100% Average Picture Level.

Measured Peak Brightness

1% Average Picture Level

Brightness 680 cd/m2

Excellent

Brightness 469 cd/m2

Very Good

Brightness 471 cd/m2

Very Good

This is the Peak Brightness for a screen that

has only a tiny 1% Average Picture Level.

Dynamic Brightness

Change in Luminance with

Average Picture Level APL

24 percent Decrease

Intentionally Large

5 percent Decrease

Very Good

5 percent Decrease

Very Good

This is the percent Brightness decrease with APL

Average Picture Level. Ideally should be 0 percent.

 

Low Ambient Light

Lowest Peak Brightness

Super Dimming Mode

Brightness Slider to Minimum

2 cd/m2

For Very Low Light

2 cd/m2

For Very Low Light

2 cd/m2

For Very Low Light

This is the Lowest Brightness with the Slider set to

Minimum. This is useful for working in very dark

environments. Picture Quality remains Excellent.

Black Brightness at 0 lux

at Maximum Brightness Setting

0 cd/m2

Outstanding

0 cd/m2

Outstanding

0 cd/m2

Outstanding

Black Brightness is important for Low Ambient Light,

which is seldom the case for mobile devices.

Contrast Ratio at 0 lux

Relevant for Low Ambient Light

Infinite

Outstanding

Infinite

Outstanding

Infinite

Outstanding

Only relevant for Low Ambient Light,

which is seldom the case for mobile devices.

 

High Brightness Mode

Automatic Brightness in High Ambient Light

Measured High Brightness Mode

50% Average Picture Level

 

High Brightness Mode

1,240 cd/m2

Excellent

High Brightness Mode

1,202 cd/m2

Excellent

High Brightness Mode

1,196 cd/m2

Excellent

This is the Brightness for typical screen content

that has a 50% Average Picture Level.

 

Measured High Brightness Mode

100% Full screen White

 

High Brightness Mode

1,037 cd/m2

Excellent

High Brightness Mode

1,017 cd/m2

Excellent

High Brightness Mode

1,011 cd/m2

Excellent

This is the Brightness for a screen that is entirely

all white with 100% Average Picture Level.

 

Measured High Brightness Mode

1% Average Picture Level

 

High Brightness Mode

1,609 cd/m2

Excellent

High Brightness Mode

1,537 cd/m2

Excellent

High Brightness Mode

1,524 cd/m2

Excellent

This is the Peak Brightness for a screen that

has only a small 1% Average Picture Level.

 

 

High Ambient Light Contrast Rating

Contrast Rating

for High Ambient Light

 

The Higher the Better

for Screen Readability

in High Ambient Light

118 – 155

With Manual Brightness

Very Good

 

236 – 366

High Brightness Mode

Excellent

107 – 113

With Manual Brightness

Very Good

 

231 – 349

High Brightness Mode

Excellent

107 – 113

With Manual Brightness

Very Good

 

230 – 346

High Brightness Mode

Excellent

 

Depends on the Screen Reflectance and Brightness.

Defined as Maximum Brightness / Average Reflectance.

 

The display’s actual on-screen Contrast Ratio

changes with the Ambient Light lux level and

is proportional to the Contrast Rating.

Screen Readability

in High Ambient Light

Very Good  A

With Manual Brightness

 

Excellent  A+

With Auto Brightness On

Very Good  A

With Manual Brightness

 

Excellent  A+

With Auto Brightness On

Very Good  A

With Manual Brightness

 

Excellent  A+

With Auto Brightness On

 

Indicates how easy it is to read the screen

under High Ambient Lighting. Depends on

both the Screen Reflectance and Brightness.

See High Ambient Light Screen Shots

 

Colors and Intensities

 

 

 

 

 

 

 

 

 

 

 

 

Figure 1

Color Gamuts

Click to Enlarge

 

Figure 2

Color Accuracy

Click to Enlarge

 

Figure 3

Intensity Scales

Click to Enlarge

 

Figure 4

Color Shifts

Click to Enlarge

 

 

The Color Gamut, Intensity Scale, and White Point determine the quality and accuracy of all displayed images and all

the image colors. Bigger is definitely Not Better because the display needs to match all the Standards that were used

when the content was produced.

 

The Galaxy Note20 Ultra Natural mode has ICC Color Management that automatically switches to the appropriate Color Gamut

for the current on-screen content.

 

Categories

Vivid mode

Wide Color Gamut

Natural mode

DCI-P3 Content

Natural mode

sRGB Content

Comments

Color of White

Color Temperature in degrees

 

Measured in the dark at 0 lux

 

See Figure 1

7,140 K

1.6 JNCD from D65 White

 

User Adjustable

from 6,100 K to 8,200 K

White is Somewhat Bluish

Intentionally Bluish Mode

 

For Some Applications

the White Point Will Vary

with the Ambient Lighting

6,527 K

0.1 JNCD from D65 White

 

Very Close to Standard

Accurate DCI-P3 Content

 

See Figure 1

6,526 K

0.1 JNCD from D65 White

 

Very Close to Standard

Accurate sRGB Content

 

See Figure 1

D65 with 6,500 K is the standard color of White

for most Consumer Content and needed for

accurate color reproduction of all images.

 

JNCD is a Just Noticeable Color Difference.

White Point accuracy is more critical than other colors.

 

See Figure 1 for the plotted White Points.

See Figure 2 for the definition of JNCD.

Color Gamut

Measured in the dark at 0 lux

 

See Figure 1

108 percent

DCI-P3 Cinema Gamut

Intentionally Vivid Colors

Wide Color Gamut Mode

 

135 percent

sRGB / Rec.709 Gamut

Intentionally Vivid Colors

Wide Color Gamut Mode

 

See Figure 1

 

100 percent

DCI-P3 Cinema Gamut

Very Close to Standard

Accurate DCI-P3 Content

 

See Figure 1

100 percent

sRGB / Rec.709 Gamut

Very Close to Standard

Accurate sRGB Content

 

See Figure 1

Most current consumer content uses sRGB / Rec.709.

The new 4K UHD TVs and Digital Cinema use DCI-P3.

 

A Wide Color Gamut is useful in High Ambient Light

and for some applications. It can be used with Color

Management to dynamically change the Gamut.

 

See Figure 1

 

Absolute Color Accuracy

Absolute Color Accuracy

Average Color Error at 0 lux

 

For 41 Reference Colors

Just Noticeable Color Difference

 

See Figure 2

Average Color Error

From sRGB / Rec.709

Δ(u’v’) = 0.0283

7.1 JNCD

 

Intentionally Vivid Colors

Wide Color Gamut Mode

 

See Figure 2

Average Color Error

From DCI-P3

Δ(u’v’) = 0.0029

0.7 JNCD

 

Excellent Accuracy

Accurate DCI-P3 Content

 

See Figure 2

 Average Color Error

From sRGB / Rec.709

Δ(u’v’) = 0.0021

 0.5 JNCD

 

Excellent Accuracy

Accurate sRGB Content

 

See Figure 2

 

JNCD is a Just Noticeable Color Difference.

 

See Figure 2 for the definition of JNCD and for the

Accuracy Plots showing the measured Color Errors.

 

Color Errors below 2.0 JNCD are Excellent

Color Errors  2.0 to 3.5 JNCD are Very Good.

Color Errors  3.5 to 7.0 JNCD are Good.

Color Errors above 7.0 JNCD are Poor.

Absolute Color Accuracy

Largest Color Error at 0 lux

 

For 41 Reference Colors

Just Noticeable Color Difference

 

See Figure 2

Largest Color Error

From sRGB / Rec.709

Δ(u’v’) = 0.0570

14.3 JNCD

for 100% Yellow-Red

 

Intentionally Vivid Colors

Wide Color Gamut Mode

 

See Figure 2

Largest Color Error

From DCI-P3

Δ(u’v’) = 0.0073

1.8 JNCD

for 100% Cyan-Blue

 

Excellent Accuracy

Accurate DCI-P3 Content

 

See Figure 2

Largest Color Error

From sRGB / Rec.709

Δ(u’v’) = 0.0065

1.6 JNCD

for 75% Red

 

Excellent Accuracy

Accurate sRGB Content

 

See Figure 2

 

JNCD is a Just Noticeable Color Difference.

 

See Figure 2 for the definition of JNCD and for the

Accuracy Plots showing the measured Color Errors.

 

Color Errors below 2.0 JNCD are Excellent

Color Errors  2.0 to 3.5 JNCD are Very Good.

Color Errors  3.5 to 7.0 JNCD are Good.

Color Errors above 7.0 JNCD are Poor.

 

Changes in Absolute Color Accuracy with Average Picture Level APL

Measured Shifts in the Absolute Color Accuracy with Image Content from Low 1% APL  to  High 50% APL

Shift in the Color of White

 

Just Noticeable Color Difference

 

See Figure 4

 White Point Color Shift

from Low to High APL

Δ(u’v’) = 0.0012

0.3 JNCD

 

Excellent

 

 

White Point Color Shift

from Low to High APL

Δ(u’v’) = 0.0006

0.2 JNCD

 

Excellent

 

See Figure 4

White Point Color Shift

from Low to High APL

Δ(u’v’) = 0.0009

0.2 JNCD

 

Excellent

 

See Figure 4

JNCD is a Just Noticeable Color Difference

 

See Figure 2 for the definition of JNCD.

See Figure 4 for the measured Color Shifts.

 

Color Shifts below 2.0 JNCD are Excellent

Color Shifts  2.0 to 3.5 JNCD are Very Good.

Color Shifts  3.5 to 7.0 JNCD are Good.

Color Shifts above 7.0 JNCD are Poor.

Average Color Shift

 

For 41 Reference Colors

Just Noticeable Color Difference

 

See Figure 4

Vivid mode

 

Intentionally Variable

 

 

 

Average Color Shift

from Low to High APL

Δ(u’v’) = 0.0017

0.4 JNCD

 

Excellent

 

See Figure 4

Average Color Shift

from Low to High APL

Δ(u’v’) = 0.0020

0.5 JNCD

 

Excellent

 

See Figure 4

 

JNCD is a Just Noticeable Color Difference.

 

See Figure 2 for the definition of JNCD.

See Figure 4 for the measured Color Shifts.

 

Color Shifts below 2.0 JNCD are Excellent

Color Shifts  2.0 to 3.5 JNCD are Very Good.

Color Shifts  3.5 to 7.0 JNCD are Good.

Color Shifts above 7.0 JNCD are Poor.

Largest Color Shift

 

For 41 Reference Colors

Just Noticeable Color Difference

 

See Figure 4

Vivid mode

 

Intentionally Variable

 

 

 

Largest Color Shift

from Low to High APL

Δ(u’v’) = 0.0038

1.0 JNCD

for 50% Cyan-Blue

 

Excellent

 

See Figure 4

Largest Color Shift

from Low to High APL

Δ(u’v’) = 0.0039

1.0 JNCD

for 50% Cyan-Blue

 

Excellent

 

See Figure 4

 

JNCD is a Just Noticeable Color Difference

 

See Figure 2 for the definition of JNCD.

See Figure 4 for the measured Color Shifts.

 

Color Shifts below 2.0 JNCD are Excellent

Color Shifts  2.0 to 3.5 JNCD are Very Good.

Color Shifts  3.5 to 7.0 JNCD are Good.

Color Shifts above 7.0 JNCD are Poor.

 

Intensity Scale and Image Contrast Accuracy

Dynamic Brightness

Change in Luminance with

Average Picture Level APL

24 percent Decrease

Intentionally Large

5 percent Decrease

Very Good

5 percent Decrease

Very Good

This is the percent Brightness decrease with APL

Average Picture Level. Ideally should be 0 percent.

Intensity Scale and

Image Contrast

 

See Figure 3

Smooth Slightly Curved

Very Good

Intentionally Variable

 

See Figure 3

Very Smooth and Straight

Very Good

Slightly Less Steep

 

See Figure 3

Very Smooth and Straight

Very Good

Slightly Less Steep

 

See Figure 3

 

The Intensity Scale controls image contrast needed

for accurate Image Contrast and Color reproduction.

See Figure 3

Gamma for the Intensity Scale

Larger has more Image Contrast

 

See Figure 3

2.49

Variable Intensity Scale

Gamma Intentionally High

2.12

Very Good Intensity Scale

Gamma Slightly Too Low

 2.12

Very Good Intensity Scale

Gamma Slightly Too Low

Gamma is the log slope of the Intensity Scale.

Gamma of 2.20 is the standard and needed for

accurate Image Contrast and Color reproduction.

See Figure 3

 

Image Contrast Accuracy

Very Good

Very Good

Very Good

See Figure 3

 

 

Viewing Angles

The variation of Brightness, Contrast, and Color with Viewing Angle is especially important for Smartphones because

of their larger screen and multiple viewers. The typical manufacturer 176+ degree specification for LCD Viewing Angle

is nonsense because that is where the Contrast Ratio falls to a miniscule 10. For most LCDs there are substantial

degradations at less than ±30 degrees, which is not an atypical Viewing Angle for Smartphones and Tablets.

 

The Viewing Angle variations are essentially identical for all of the Galaxy Note20 Ultra Screen Modes.

 

Note that the Viewing Angle performance is also very important for a single viewer because the Viewing Angle can vary

significantly based on how the Smartphone is held. The Viewing Angle can be very large if resting on a table or desk.

 

The Galaxy Note20 Ultra display has a Brightness (Luminance) fall off with Viewing Angle that is much smaller than the best LCD displays.

 

The White Point Color Shift is the most viewer noticeable Color Shift with Viewing Angle because it is often the screen background.

 

Note that we now list the Color Shifts for each individual Primary Color instead of only listing the Maximum Color Shift,

which had up to a higher 5.0 JNCD threshold for receiving a Very Good Green Rating. With the new 3.5 JNCD metric

almost all current model OLED Smartphone Displays would receive a Yellow Rating for one or more of the Primary Colors.

 

Categories

Vivid mode

Wide Color Gamut

Natural mode

DCI-P3 Content

Natural mode

sRGB Content

Comments

Brightness Decrease

at a 30 degree Viewing Angle

35 percent Decrease

Small Decrease

Very Good

Most screens become less bright when tilted.

LCD decrease is generally greater than 50 percent.

Contrast Ratio at 0 lux

at a 30 degree Viewing Angle

Infinite Contrast Ratio

Outstanding

A measure of screen readability when the screen

is tilted under low ambient lighting.

 

White Point Color Shift

at a 30 degree Viewing Angle

Small Color Shift

Δ(u’v’) = 0.0102

 2.6 JNCD  Very Good

JNCD is a Just Noticeable Color Difference.

See Figure 2 for the definition of JNCD.

Color Shifts below 3.5 JNCD are Very Good

 

Color Shifts for the Primaries

Red Primary Color Shift

at a 30 degree Viewing Angle

Medium Color Shift

Δ(u’v’) = 0.0169

 4.2 JNCD  Good

JNCD is a Just Noticeable Color Difference.

See Figure 2 for the definition of JNCD.

Color Shifts  3.5 to 7.0 JNCD are Good.

Green Primary Color Shift

at a 30 degree Viewing Angle

Small Color Shift

Δ(u’v’) = 0.0072

 1.8 JNCD  Excellent

JNCD is a Just Noticeable Color Difference.

See Figure 2 for the definition of JNCD.

Color Shifts below 2.0 JNCD are Excellent

Blue Primary Color Shift

at a 30 degree Viewing Angle

Medium Color Shift

Δ(u’v’) = 0.0136

 3.4 JNCD  Very Good

JNCD is a Just Noticeable Color Difference.

See Figure 2 for the definition of JNCD.

Color Shifts below 3.5 JNCD are Very Good.

 

Color Shifts for Color Mixtures

at a 30 degree Viewing Angle

Reference Brown (255, 128, 0)

 Small Color Shift

Δ(u’v’) = 0.0065

1.6 JNCD  Excellent

JNCD is a Just Noticeable Color Difference.

Color Shifts for non-IPS LCDs are about 10 JNCD.

Reference Brown is a good indicator of color shifts

with angle because of unequal drive levels and

roughly equal luminance contributions from Red

and Green. See Figure 2 for the definition of JNCD.

 

 

Display Spectra

The Display Spectra for the Screen Modes and for the Night Mode Blue Light Filter are measured in Figure 5 below.

 

The Blue Light Filter is designed to change the color balance of the display in order to reduce the amount of Blue Light

produced by the display, which some recent research indicates can affect how well users sleep afterwards.

 

 

 

Figure 5

Display Spectra

Click to Enlarge

 

 

Display Power Consumption

The display power was measured using a Linear Regression between Luminance and AC Power with a fully charged battery.

All of the Measurements were performed in the Galaxy Note20 Ultra High Performance Power Mode with the Adaptive 120 Hz Setting.

 

Since the displays have different screen sizes and maximum brightness, the display power values below are also scaled

to the same screen Brightness (Luminance) and same screen area in order to compare their Relative Power Efficiencies.

 

Comparison with LCDs

While LCDs remain more power efficient for images with mostly full screen white content (like all text screens on a

white background, for example), OLEDs are more power efficient for typical mixed image content because they are

emissive displays so their power varies with the Average Picture Level (average Brightness) of the image content over

the entire screen. For OLEDs, Black pixels and sub-pixels don’t use any power so screens with Black backgrounds are

very power efficient for OLEDs. For LCDs the display power is fixed and independent of image content.

 

For OLEDs the Display Power depends on the Picture Content.

An entirely Black OLED Screen uses 0 watts of Display Power.

 

Currently, OLED displays are more power efficient than LCDs for Average Pictures Levels of 70 percent or less, and

LCDs are more power efficient for Average Picture Levels above 70 percent.

Since both technologies are continuing to improve their power efficiencies, the crossover will continue to change with time.

 

Comparison with the Galaxy Note10+

Below we compare the Relative Display Power Efficiencies of the Galaxy Note20 Ultra with the Galaxy Note10+.

The results are also scaled for the same Luminance and Screen Area.

 

The Galaxy Note20 Ultra has 16% Higher Display Power Efficiency than the Galaxy Note10+.

 

Categories

Galaxy Note10+

Galaxy Note20 Ultra

Comments

Average Display Power

Maximum Brightness at

50% Average Picture Level

50% Average Picture Level

 

1.30 watts

with 465 cd/m2

17.6 inch2 Screen Area

50% Average Picture Level

 

1.40 watts

with 583 cd/m2

18.1 inch2 Screen Area

This measures the Average Display Power for

a wide range of image content.

 

 

Relative Power Efficiency

50% Average Picture Level

Compared to Galaxy Note10+

For the same Note10+ 465 cd/m2

For the same Screen Area

Relative Average Power 100%

 

1.30 watts

with the same 465 cd/m2

with the same 17.6 inch2 Screen Area

Relative Average Power 84%

 

1.09 watts

with the same 465 cd/m2

with the same 17.6 inch2 Screen Area

This compares the Relative Power Efficiency

by scaling the measured Display Power to the

same Screen Brightness and same Screen Area

as the Galaxy Note10+.

 

Maximum Display Power

Full White Screen

at Maximum Brightness

Maximum Power

Full Screen White

 

2.40 watts

with 414 cd/m2

17.6 inch2 Screen Area

Maximum Power

Full Screen White

 

2.60 watts

with 518 cd/m2

18.1 inch2 Screen Area

This measures the Maximum Display power for

a screen that is entirely Peak White.

 

 

 

Relative Power Efficiency

Maximum Display Power

Compared to Galaxy Note10+

For the same Note10+ 414 cd/m2

For the same Screen Area

Relative Maximum Power 100%

 

2.40 watts

with the same 414 cd/m2

with the same 17.6 inch2 Screen Area

Relative Maximum Power 84%

 

2.02 watts

with the same 414 cd/m2

with the same 17.6 inch2 Screen Area

This compares the Relative Power Efficiency

by scaling the measured Display Power to the

same Screen Brightness and same Screen Area

as the Galaxy Note10+.

 

 

About the Author

Dr. Raymond Soneira is President of DisplayMate Technologies Corporation of Amherst, New Hampshire, which produces display calibration, evaluation, and diagnostic products for consumers, technicians, and manufacturers. See www.displaymate.com. He is a research scientist with a career that spans physics, computer science, and television system design. Dr. Soneira obtained his Ph.D. in Theoretical Physics from Princeton University, spent 5 years as a Long-Term Member of the world famous Institute for Advanced Study in Princeton, another 5 years as a Principal Investigator in the Computer Systems Research Laboratory at AT&T Bell Laboratories, and has also designed, tested, and installed color television broadcast equipment for the CBS Television Network Engineering and Development Department. He has authored over 35 research articles in scientific journals in physics and computer science, including Scientific American. If you have any comments or questions about the article, you can contact him at dtso.info@displaymate.com.

 

DisplayMate Display Optimization Technology

All Smartphone, Tablet, Monitor and TV displays can be significantly improved using DisplayMate’s proprietary very advanced scientific analysis and mathematical display modeling and optimization of the display hardware, factory calibration, and driver parameters. We help manufacturers with expert display procurement, prototype development, display performance improvement and optimization, testing displays to meet contract specifications, and production quality control so that they don’t make mistakes similar to those that are exposed in our public Display Technology Shoot-Out series for consumers. This article is a lite version of our advanced scientific analysis – before the benefits of our DisplayMate Display Optimization Technology, which can correct or improve all of these issues. If you are a display or product manufacturer and want to significantly improve display performance for a competitive advantage then Contact DisplayMate Technologies.

 

About DisplayMate Technologies

DisplayMate Technologies specializes in proprietary advanced scientific display calibration and mathematical display optimization to deliver unsurpassed objective performance, picture quality and accuracy for all types of displays including video and computer monitors, projectors, TVs, mobile displays such as Smartphones and Tablets, and all display technologies including LCD, OLED, 3D, LED, LCoS, Plasma, DLP and CRT. This article is a lite version of our intensive scientific analysis of Smartphone and Smartphone mobile displays – before the benefits of our advanced mathematical DisplayMate Display Optimization Technology, which can correct or improve many of the display deficiencies. We offer DisplayMate display calibration software for consumers and advanced DisplayMate display diagnostic and calibration software for technicians and test labs.

 

For manufacturers we offer Consulting Services that include advanced Lab testing and evaluations, confidential Shoot-Outs with competing products, calibration and optimization for displays, cameras and their User Interface, plus on-site and factory visits. We help manufacturers with expert display procurement, prototype development, and production quality control so they don’t make mistakes similar to those that are exposed in our Display Technology Shoot-Out series. See our world renown Display Technology Shoot-Out public article series for an introduction and preview. DisplayMate’s advanced scientific optimizations can make lower cost panels look as good or better than more expensive higher performance displays. If you are a display or product manufacturer and want to turn your display into a spectacular one to surpass your competition then Contact DisplayMate Technologies to learn more.

 

Article Links:  Galaxy Note10+ OLED Display Technology Shoot-Out

Article Links:  Galaxy S20 Ultra OLED Display Technology Shoot-Out

 

Article Links:  Display Color Gamuts Shoot-Out NTSC to Rec.2020

Article Links:  Absolute Color Accuracy Display Technology Shoot-Out

Article Links:  Watching Displays at Night

 

Article Links:  Mobile Display Shoot-Out Article Series Overview and Home Page

Article Links:  Display Technology Shoot-Out Article Series Overview and Home Page

 

 

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