Surface Pro Display Technology Shoot-Out
Microsoft Surface Pro 3
 
Dr. Raymond M. Soneira
President, DisplayMate Technologies
Corporation
Copyright © 1990-2014 by DisplayMate
Technologies Corporation. All Rights Reserved.
This article, or any part
thereof, may not be copied, reproduced, mirrored, distributed or incorporated 
into any other work without
the prior written permission of DisplayMate Technologies Corporation
 
 
 
Introduction
The key element for a great Tablet has always been a truly innovative
and top performing display, and the best leading edge Tablets have always
flaunted their beautiful high tech displays.
 
With its third generation Surface Pro 3, Microsoft has produced an
excellent professional grade high performance display for Windows. In fact,
based on our extensive lab tests and measurements, the Surface Pro 3 has one of
the very best and most accurate displays available on any mobile platform and
OS. It joins near the top of a small set of Tablets that have excellent Top Tier
displays – for professionals that need a very accurate and high performance
display for their work, and for consumers that want and appreciate a really
nice and beautiful display. We’ll cover these issues and much more, with
in-depth comprehensive display tests, measurements and analysis that you will
find nowhere else.
 
Microsoft provided
DisplayMate Technologies with a production unit of the Surface Pro 3 so that we
could perform our well known objective and comprehensive display Lab tests,
measurements, and analysis, explaining the in-depth display performance results
for consumers, reviewers, and journalists.
 
The Display Shoot-Out
To examine the
performance of the Microsoft Surface Pro 3 Display
we ran our in-depth series of Mobile
Display Technology Shoot-Out Lab tests and measurements in order to
determine how it performs compared to other leading Tablets. We take display
quality very seriously and provide in-depth objective analysis based on
detailed laboratory tests and measurements and extensive viewing tests with
both test patterns, test images and test photos. To see how far LCD and OLED
mobile displays have progressed in just four years see our 2010 Smartphone
Display Shoot-Out, and for a real history lesson see our original 2006 Smartphone
Display Shoot-Out.
 
Results Highlights
In this Results section we provide Highlights of the
comprehensive DisplayMate Lab tests and measurements and extensive visual
comparisons using test photos, test images, and test patterns that are covered
in the advanced sections. The Display
Shoot-Out Comparison Table summarizes the Lab measurements in the following
categories:  Screen
Reflections,  Brightness
and Contrast,  Colors
and Intensities,  Viewing
Angles,  LCD
Spectra,  Display
Power. You can also skip these Highlights and go directly to the Conclusions.
 
12 inch Display with 3:2
Aspect Ratio
The Surface Pro 3 is
unusual in that it is designed to perform both as a large Tablet and a small
Laptop. With a 12 inch screen diagonal it is considerably larger most Tablets,
with a screen area that is 87% larger than the Amazon Kindle Fire HDX 8.9, 47%
larger than the Apple iPad Air, and 34% larger than the Samsung Galaxy Tab S
10.5. With its adjustable kickstand, the angle of the display can be adjusted
in the same way as a Laptop, an important viewing and working advantage.
 
The Screen’s 3:2 (1.50) Aspect Ratio is an excellent
compromise between the 4:3 (1.33) Aspect Ratio for most documents (the same as
8.5x11 inch paper with 0.5 inch borders, and also the iPad’s 4:3 (1.33) Aspect
Ratio) and 16:9 (1.78) Aspect Ratio for widescreen video content (and similar
to Android Tablets that have a 16:10 (1.60) Aspect Ratio).
 
Display Sharpness and
Sub-Pixel Rendering
The display’s 2160x1440 pixel resolution has 3.1 Mega
Pixels, 50 percent more than an HDTV, but on a 12 inch screen. The screen’s 216
pixels per inch (ppi) is Very Good but somewhat lower than on other full size
Tablets, like the Apple iPad Air with 264 ppi and the Samsung Galaxy Tab S 10.5
with 287 ppi. However, because its 12 inch screen is larger it is also
typically held further away. At typical viewing distances of 16 inches or more
the pixels are not resolved with normal 20/20 Vision, so the display appears
perfectly sharp. In addition, the Surface Pro 3 uses Sub-Pixel Rendering
(called ClearType in Microsoft’s implementation) that significantly improves
the visual sharpness of text over standard Pixel Rendering that is used in most
mobile displays. For black and white and gray images with sub-pixel rendering,
there is up to a factor of 3 improvement in image sharpness.
 
Color Gamut and Absolute Color Accuracy
The Surface Pro 3 also has the most accurate on-screen colors
of any Tablet or Smartphone display that we have ever measured for the
sRGB/Rec.709 Standard that is used in virtually all current consumer content
for digital cameras, HDTVs, the internet, and computers, including photos,
videos, and movies. Its Color Gamut is 97 percent, very close to the Standard Gamut
as shown in this Figure.
The Absolute Color Accuracy for the Surface Pro 3 is an Excellent 2.1 JNCD, the
most color accurate display that we have ever measured for a Tablet or
Smartphone. See this Figure
for an explanation and visual definition of JNCD
and the Color Accuracy
Figures showing the measured Color Errors. See the Color
Accuracy section, the Color
Gamut Figure, and the Color
Accuracy Figures for measurements and details.
 
Color Accuracy is especially important for professional
imaging applications when you must be sure of the on-screen image colors, when
viewing photos from family and friends (because you often know exactly what
they actually should look like), for some TV shows, movies, and sporting events
with image content and colors that you are familiar with, and also for viewing
online merchandise, so you have a very good idea of exactly what colors you are
buying and are less likely to return them.
 
Intensity Scale and Accurate
Image Contrast
The
Intensity Scale (sometimes called the Gray Scale) not only controls the
contrast within all displayed images but it also controls how the Red, Green
and Blue primary colors mix to produce all of the on-screen colors. So if the
Intensity Scale doesn't follow the Standard that is used to produce virtually
all consumer content then the colors and intensities will be wrong everywhere
in all images. Unfortunately, many manufacturers are quite sloppy with the
Intensity Scale on their displays because it has to be set and measured
logarithmically (to a precise mathematical power-law). Fortunately, the
Intensity Scale on Surface Pro 3 is Very Good, although somewhat variable at
low signal levels under 25 percent. See this Figure for a plot of the
measured Intensity Scale and the Colors
and Intensities section for measurements and details.
 
Display Brightness
The Surface Pro 3 has a Peak Brightness of 371 cd/m2
(nits), which is Very Good, but somewhat lower than other Tablets like the Apple
iPad Air with 449 nits and the Kindle Fire HDX 8.9 with 527 nits. High screen
Brightness is only needed when working in High Ambient Light, but since the
Surface Pro 3 is larger it is less likely to be opened outdoors in unshielded
high ambient light environments like Smartphones and smaller Tablets, so its
somewhat lower (but still Very Good) Peak Brightness should not be an issue for
most users and applications. See the Brightness
and Contrast section for measurements and details.
 
Screen Reflectance and Performance in Ambient Lighting
Displays are seldom used in absolute darkness, so their
Screen Reflectance and performance in Ambient Lighting is very important. For
the Surface Pro 3 it’s not as critical as with Smartphones and smaller Tablets
because its larger 12 inch screen is less likely to be opened outdoors in
unshielded high ambient light environments. The adjustable kickstand is
particularly useful for adjusting the display angle in order to minimize
reflections.
 
The Screen Reflectance for the Surface Pro 3 is 5.9
percent, which is Very Good and much better than most Tablets and Smartphones.
It is in between the 6.5 percent for the iPad Air and 5.0 percent for the
Amazon Kindle Fire HDX 8.9, but 26 percent higher than the record low 4.7
percent for the Samsung Galaxy Tab S 10.5. The display’s Contrast Rating for High Ambient Light measures the
screen’s readability in Ambient Light and depends on both the Screen
Reflectance and Maximum Brightness. For the Surface Pro 3 it is 63, which is
again Very Good and better than most Tablets and Smartphones. It is again in
between the 61 for the iPad Air and 78 for the Kindle Fire HDX 8.9, but
significantly lower than a number of Tablets that have values over 100. Again,
this is less critical for the Surface Pro 3 because its larger 12 inch screen
it is less likely to be opened outdoors in unshielded high ambient light
environments. See the Screen
Reflections and Brightness
and Contrast sections for measurements and details.
 
Viewing Angle Performance
While Tablets are
primarily single viewer devices, the variation in display performance with
Viewing Angle is still very important because single viewers frequently hold
the display at a variety of viewing angles, plus they are large enough for
sharing the screen with others. The Viewing Angle can be very large if the
display is lying flat on a table or desk. One important advantage of the
Surface Pro 3 is its adjustable kickstand, which makes it possible to adjust
the Viewing Angle of the display in the same way as a Laptop. That is not only
convenient but also reduces any Viewing Angle effects.
 
The Surface Pro 3 has a
high performance IPS / PLS LCD display, so we expected it to show very small
color shifts with Viewing Angle, and our lab measurements confirmed its
excellent Viewing Angle performance, with no visually noticeable color shifts.
However, all LCDs, do have a strong decrease in Brightness (Luminance) with
Viewing Angle, and the Surface Pro 3 showed (as expected) slightly more than a
50 percent decrease in Brightness at a modest 30 degree viewing angle. See the Viewing
Angles section for measurements and details.
 
Viewing Tests
With its relatively accurate Intensity Scale and very
accurate colors the Surface Pro 3 provides very nice, pleasing and accurate
colors, and picture quality. The very challenging set of DisplayMate Test and
Calibration Photos that we use to evaluate picture quality looked Beautiful, even to my experienced hyper-critical
eyes. However, viewers that like vivid or exaggerated colors and image contrast
may find the accurate Surface Pro 3 images to appear somewhat subdued.
 
Display Power Efficiency
While the Surface Pro 3 display is considerably larger in
area than the other Top Tier Tablets and would normally be expected to require
considerably more power, its display is more power efficient and it actually
uses less power than many smaller Tablets. For example, for an equivalent area
and display brightness the Apple iPad Air display uses 66 percent more display
power than the Surface Pro 3. This is due in part to its lower pixels per inch,
which affects the display’s power efficiency, but it is also the result of using
higher efficiency White LEDs and optical stack in the Surface Pro 3 display.
See the Display
Power section for measurements and details.
 
Surface Pro 3 Conclusions:   An Excellent
Top Tier Display…
The primary goal of this Display Technology Shoot-Out
article series has always been to point out which manufactures and display
technologies are leading and advancing the state-of-the-art of displays by
performing comprehensive and objective Lab tests and measurements together with
in-depth analysis. We point out who is leading, who is behind, who is
improving, and sometimes (unfortunately) who is back pedaling… all based solely
on the extensive objective measurements that we also publish, so that everyone
can judge the data for themselves as well…
 
An Excellent Top Tier Display: 
Based on our extensive Lab tests and measurements on the display for the
Surface Pro 3, Microsoft has produced an excellent professional grade high
performance display for Windows. In fact, the Surface Pro 3 has one of the very
best and most accurate displays available on any mobile platform and OS. It
joins near the top of a small set of Tablets that have excellent Top Tier
displays – ideal for professionals that need a very accurate high performance
display for their work, and for consumers that want and appreciate a really
nice and beautiful display.
 
The Surface Pro 3 delivers uniformly consistent all around Top Tier
display performance: it is only the second display to ever to get all
Green (Very Good to Excellent) Ratings in all test and measurement categories
(except for Brightness variation with Viewing Angle, which is the case for all
LCDs) since we started the Display Technology Shoot-Out article Series in 2006,
an impressive achievement for a display. See the Shoot-Out
Comparison Table for the detailed test and measurement results. Comparisons
with the other leading Tablets are examined below.
 
Most Accurate Colors: 
The Surface Pro 3 also
has the most accurate on-screen colors of any Tablet or Smartphone display that
we have ever measured for all standard consumer content (sRGB/Rec.709). That is
another impressive achievement because everything in the display has to perform
just right in order to produce very accurate colors – it is the single most
challenging and important performance characteristic for a display. The
Absolute Color Accuracy for the Surface Pro 3 is an Excellent 2.1 JNCD. See the
Color
Accuracy section and Color
Accuracy Figures for measurements and details.
 
Color Accuracy is especially important for professional
imaging applications when you must be sure of the on-screen image colors, when
viewing photos from family and friends (because you often know exactly what
they actually should look like), for some TV shows, movies, and sporting events
with image content and colors that you are familiar with, and also for viewing
online merchandise, so you have a very good idea of exactly what colors you are
buying and are less likely to return them.
 
Comparisons with the Amazon Kindle Fire, Apple iPad Air, and
Samsung Galaxy Tab S:
First of all, the Surface Pro 3 is considerably larger in
screen area than the other Tablets: 87% larger than the Amazon Kindle Fire HDX
8.9, 47% larger than the Apple iPad Air, and 34% larger than the Samsung Galaxy
Tab S 10.5. The other Tablets have somewhat higher Peak Brightness, but since
the Surface Pro 3 is larger it is less likely to be opened outdoors in
unshielded high ambient light environments like Smartphones and smaller
Tablets, its somewhat lower (but still Very Good) Peak Brightness of 371 cd/m2
(nits) should not be an issue for most users and applications. With its
adjustable kickstand, the angle of the display can be adjusted in the same way
as a Laptop, an important viewing and working advantage.
 
In 2013 the Amazon Kindle Fire HDX
8.9 became the top performing Tablet display in our Display
Technology Shoot-Out series. It was the very first display to ever to get all
Green (Very Good to Excellent) Ratings in all categories (except for Brightness
variation with Viewing Angle, which is the case for all LCDs) since we started
the Display Technology Shoot-Out article Series in 2006. The Surface Pro 3 is
the only other display to ever accomplish this, an impressive achievement for a
display. Both are Excellent Top Tier Tablets, however, the Surface Pro 3 is
more accurately calibrated than the Kindle Fire HDX 8.9, with the best Absolute
Color Accuracy that we have ever measured, so it scores higher in overall
display performance.
 
The Samsung Galaxy Tab
S 10.5 remains the top performing mobile display in our Display Technology
Shoot-Out series, however, the Surface Pro 3 is neck-to-neck with the Galaxy
Tab S 10.5 in most performance categories. Both are tied for first place with
the best Absolute Color Accuracy that we have ever measured, which is the
single most challenging and important performance characteristic for a display.
Where the Galaxy S leads is in providing Color Management for differently
calibrated screen modes, and for records in several categories for Tablet
display performance.
 
The Apple iPad Air,
which came in second after the Kindle Fire HDX 8.9, remains a Very Good Tablet
display, however, the Surface Pro 3 is more accurately calibrated than the
Apple iPad Air, with the best Absolute Color Accuracy that we have ever
measured. The iPad Air now moves into fourth place behind the three other Top
Tier Tablets.
 
You can
directly compare all of the display performance measurements and results for
these and other Tablets by referring to our 2013 Flagship Tablet
Display Shoot-Out, our 2014 Galaxy Tab S
10.5 Tablet Display Shoot-Out, and other articles in our Display Technology
Shoot-Out article series.
 
The Next Generation of Mobile Displays  –  Better Performance in Ambient Light: 
What is
really impressive is that we are continuing to see visually significant
improvements in display performance in periods of under one year. With display
technology advancing rapidly on many different fronts this is likely to
continue and even accelerate in the near future as the result of multiple improvements
that are combined to work together, so expect many more major display
improvements in the near future…
 
The most
important developments for the upcoming generations of both LCD and OLED mobile
displays will come from improvements in their image and picture quality in real
world Ambient Light, which washes out the on-screen images, resulting in
reduced readability, image contrast, and color saturation and accuracy. The key
will be in enlarging the native Color Gamut and then dynamically changing the
display’s color management and intensity scales with the measured Ambient Light
level in order to automatically compensate for reflected glare and image wash
out from Ambient Light as discussed in our 2014
Innovative Displays and Display Technology and SID
Display Technology Shoot-Out articles. The
displays and technologies that succeed in implementing this new strategy will
take the lead in the next generations of mobile displays…
 
DisplayMate Display Optimization Technology
All
Smartphone and Tablet displays can be significantly improved using
DisplayMate’s proprietary very advanced scientific analysis and mathematical
display modeling and optimization of the display hardware, factory calibration,
and driver parameters. We help manufacturers with expert display procurement,
prototype development, testing displays to meet contract specifications, and
production quality control so that they don’t make mistakes similar to those
that are exposed in our public Display Technology Shoot-Out series for
consumers. This article is a lite version of our advanced scientific analysis –
before the benefits of our DisplayMate
Display Optimization Technology, which can correct or improve all of these
issues. If you are a display or product manufacturer and want to significantly
improve display performance for a competitive advantage then Contact DisplayMate Technologies.
 
 
Display Shoot-Out Comparison Table
Below we
examine in-depth the display on the Microsoft Surface
Pro 3 based on objective Lab
measurement data and criteria. For comparisons and additional background
information see our Flagship
Tablet LCD Display Technology Shoot-Out and our OLED Tablet
Display Technology Shoot-Out. For comparisons with the other leading
Tablet, Smartphone and Smart Watch displays see our Mobile Display Technology
Shoot-Out series.
 
Display Specifications
 
 
  | Categories | Microsoft
  Surface Pro 3 | Comments | 
 
  | Display Technology | 12.0 inch
  diagonal IPS / PLS
  LCD | The diagonal screen size. In Plane Switching  /  Plane to Line Switching | 
 
  | Screen Shape |  3:2 =
  1.50 Aspect
  Ratio | The 3:2 Aspect Ratio is between 4:3 for
  documents and 16:9 for widescreen video content. | 
 
  | Screen Area | 66.5
  Square inches | A better measure of size than the
  diagonal length. | 
 
  | Display Pixel Resolution |  2160 x
  1440 pixels | Screen Pixel Resolution. | 
 
  | Total Number of Pixels |  3.1 Mega
  Pixels | Total Number of Pixels. | 
 
  | Pixels Per Inch         |  216 ppi RGB Stripe
  Pixels   with
  ClearType Sub-Pixel Rendering Very Good | Sharpness depends on the viewing distance
  and ppi. See this on
  the visual acuity for a true Retina Display       | 
 
  | 20/20 Vision Distance where Pixels or Sub-Pixels are Not Resolved | 15.9
  inches | For 20/20 Vision the minimum Viewing
  Distance where the screen appears perfectly sharp
  to the eye. At 18 inches from the screen 20/20 Vision
  is 191 ppi. | 
 
  | Display Sharpness at Typical Viewing Distances           | Display
  appears Perfectly Sharp   Pixels are
  not Resolved with 20/20 Vision at Typical
  Viewing Distances of 16 inches
  or more   The
  Sub-Pixel Rendering significantly improves Display Sharpness | The Typical Viewing Distances for this
  screen size are 16 inches or more.           | 
 
  | Appears Perfectly Sharp at Typical Viewing Distances | Yes | Typical Viewing Distances are 16 inches
  or more. | 
 
  | Photo Viewer Color Depth     |  Full
  24-bit Color No
  Dithering Visible 256
  Intensity Levels | Many Android Smartphones and Tablets
  still have some form of 16-bit color
  depth in the Gallery Viewer. The Surface Pro 3 does not have this
  issue. | 
 
  |   Overall Assessments This section summarizes
  the results for all of the extensive Lab Measurements and Viewing Tests
  performed on the display See  Screen
  Reflections,  Brightness
  and Contrast,  Colors
  and Intensities,  Viewing
  Angles,  LCD
  Spectra,  Display
  Power.   | 
 
  |   | Surface
  Pro 3 | Comments | 
 
  | Viewing Tests in Subdued Ambient Lighting   | Very Good
  Images Photos and
  Videos have very
  good color and
  accurate contrast | The Viewing Tests examine the accuracy
  of photographic images by comparing the
  displays to a calibrated studio monitor and HDTV.   | 
 
  | Variation with Viewing Angle Colors and Brightness   See Viewing
  Angles   | Small Color
  Shifts with
  Viewing Angle   Large
  Brightness Shift with
  Viewing Angle Typical
  for all LCDs | The Surface Pro 3 display has small
  Color Shifts with Viewing Angle.   All LCDs show a large Brightness shift
  with angle.   See the Viewing
  Angles
  section for details. | 
 
  | Overall Display Assessment Lab Tests and Measurements | Excellent
  LCD Display | The Surface Pro 3 display performed very
  well in the Lab Tests and Measurements.   | 
 
  |   | 
 
  | Absolute Color Accuracy Measured over Entire Gamut   See Figure 2 and Colors | Excellent
  Color Accuracy Color
  Errors are Small   Very
  Accurate Display | Absolute
  Color Accuracy is measured with a Spectroradiometer
  for 21 Reference Colors uniformly
  distributed within the entire Color Gamut.   See
  Figure 2 and Colors
  and Intensities for details. | 
 
  | Image Contrast Accuracy   See Figure 3 and Contrast | Very Good
  Accuracy Image
  Contrast Somewhat
  Variable | The
  Image Contrast Accuracy is determined by measuring
  the Log Intensity Scale and Gamma.   See
  Figure 3 and Brightness
  and Contrast for details. | 
 
  | Performance in Ambient Light Display Brightness Screen Reflectance Contrast Rating   See Brightness
  and Contrast  See Screen
  Reflections | Very Good
  Brightness   Low
  Reflectance   Very Good Contrast
  Rating in High
  Ambient Light | Tablets
  are seldom used in the dark. Screen
  Brightness and Reflectance determine the
  Contrast Rating for High Ambient Light.   See
  the Brightness
  and Contrast section for details. See
  the Screen
  Reflections section for details.   | 
 
  | Overall Display Calibration Image and Picture Quality Lab Tests and Viewing Tests | Excellent
  Calibration  | The Surface Pro 3 factory calibration
  delivers very accurate colors and excellent
  overall image and picture quality. | 
 
  |   | 
 
  | Overall Display GradeOverall
  Assessment | Overall Surface Pro 3 Display
  Grade is AExcellent Top Tier Mobile Display | The Surface Pro 3 is an excellent Top
  Tier professional grade high performance
  display that has one of the very best and most
  accurate displays available on any mobile platform
  and OS. | 
 
  |   | Surface Pro 3 | Comments | 
 
  |   Screen Reflections All display screens are mirrors good enough to use
  for personal grooming – but that is actually a very bad feature… We measured the light reflected from all directions
  and also direct mirror (specular) reflections, which are much more distracting and cause more eye strain. Many Tablets
  still have greater than 10 percent reflections that make the screen much harder to read even in moderate ambient
  light levels, requiring ever higher brightness settings that waste precious battery power. Hopefully manufacturers
  will reduce the mirror reflections with anti-reflection coatings and  matte or haze surface finishes.   Our Lab Measurements include Average Reflectance
  for Ambient Light from All Directions and for Mirror Reflections.   | 
 
  |   | Surface
  Pro 3  | Comments | 
 
  | Average Screen Reflection Light From All Directions | 5.9
  percent Ambient
  Light Reflections Very Good | Measured using an Integrating Hemisphere
  and a Spectroradiometer. The best value we
  have ever measured for a Tablet is 4.7
  percent. | 
 
  | Mirror Reflections Percentage of Light Reflected | 7.8 percent for Mirror Reflections Very Good | These are the most annoying types of
  Reflections. Measured using a Spectroradiometer and a
  narrow collimated pencil beam of light
  reflected off the screen. | 
 
  |   Brightness and Contrast The Contrast Ratio
  is the specification that gets the most attention, but it only applies for
  low ambient light, which is seldom the case for mobile displays. Much more important
  is the Contrast Rating, which indicates how easy
  it is to read the screen under high ambient lighting and depends on both
  the Maximum Brightness and the Screen Reflectance. The larger the better.   | 
 
  |   | Surface
  Pro 3 | Comments | 
 
  | Measured Maximum Brightness 100% Full Screen White | Brightness
  371 cd/m2 Very Good  | This is the Brightness for a screen that
  is entirely all white with 100% Average Picture
  Level. | 
 
  | Measured Peak Brightness 1% Full Screen White | Brightness
  371 cd/m2 Very Good  | This is the Peak Brightness for a screen
  that has only a tiny 1% Average Picture
  Level. | 
 
  | Measured Maximum Brightness with Automatic Brightness On High Ambient Light | Brightness
  371 cd/m2 Very Good | Some displays have higher Maximum
  Brightness in Automatic Brightness Mode.   | 
 
  |   Low Ambient Light | 
 
  | Lowest Peak Brightness  Brightness Slider to Minimum | 8 cd/m2 Very Good
  for Low Light | The Lowest Brightness with the Slider
  set to Minimum. This is useful for working in very dark environments.  | 
 
  | Black Brightness at 0 lux at Maximum Brightness Setting | 0.35 cd/m2 Very Good
  for Mobile | Black Brightness is important for Low
  Ambient Light, which is seldom the case for mobile
  devices. | 
 
  | Contrast Ratio at 0 lux Relevant for Low Ambient Light | 1,060 Very Good
  for Mobile | Only relevant for Low Ambient Light, which is seldom the case for mobile
  devices. | 
 
  |   High Ambient Light | 
 
  | Contrast Rating for High Ambient Light   The Higher the Better for Screen Readability in High Ambient Light | 63 Very Good   63 With Auto
  Brightness Very Good | Depends on the Screen Reflectance and
  Brightness. Defined as Maximum Brightness / Average Reflectance.   Some displays have higher Brightness in Automatic Brightness Mode. | 
 
  | Screen Readability in High Ambient Light | Very Good  A –   Very Good  A – With Auto Brightness | Indicates how easy it is to read the
  screen under high ambient lighting. Depends on both the Screen Reflectance and
  Brightness. See High
  Ambient Light Screen Shots | 
 
  |   Colors and Intensities     The Color Gamut, Intensity Scale, and White Point
  determine the quality and accuracy of all displayed images and all the image colors. Bigger is definitely Not Better
  because the display needs to match all the standards that were used when the content was produced. For LCDs a wider
  Color Gamut reduces the power efficiency and the Intensity Scale affects both image brightness and color mixture
  accuracy.   | 
 
  |   | Surface
  Pro 3 | Comments | 
 
  | Color of White Color Temperature in degrees   Measured in the dark at 0 lux See Figure 1 | 7,043 K Slightly Too
  Blue 1.7 JNCD
  from D65 White   See Figure 1  | D65 with 6,500 K is the standard color of
  White for most Consumer Content and needed for accurate color reproduction of all
  images.   See Figure 1
  for the plotted White Points. | 
 
  | Color Gamut Measured in the dark at 0 lux   See Figure 1 |    97
  percent sRGB /
  Rec.709 Close to
  Standard   See Figure 1 | sRGB / Rec.709 is the color standard for
  most content and needed for accurate color
  reproduction. | 
 
  |   Color Accuracy | 
 
  | Absolute Color Accuracy Average Color Error at 0 lux   For 21 Reference Colors Just Noticeable Color Difference See Figure 2 | Average
  Color Error From sRGB
  / Rec.709 Δ(u’v’)
  = 0.0084  2.1 JNCD   Excellent
  Accuracy   See Figure 2 | JNCD is a Just Noticeable Color Difference.   See Figure 2 for the
  definition of JNCD and for Accuracy Plots showing
  the measured Color Errors.   Average Errors below 3.5 JNCD are Very
  Good. Average Errors 3.5 to 7.0 JNCD are
  Good. Average Errors above 7.0 JNCD are
  Poor. | 
 
  | Absolute Color Accuracy Largest Color Error at 0 lux   For 21 Reference Colors Just Noticeable Color Difference See Figure 2 | Largest Color Error From sRGB
  / Rec.709 Δ(u’v’)
  = 0.0155 3.9 JNCD
  for Red   Very Good
  Accuracy   See Figure 2  | JNCD is a Just Noticeable Color Difference.   See Figure 2 for the
  definition of JNCD and for Accuracy Plots showing
  the measured Color Errors.   Largest Errors below   7.0 JNCD are
  Very Good. Largest Errors 7.0 to 14.0 JNCD are
  Good. Largest Errors above 14.0 JNCD are
  Poor. This is twice the limit for the Average
  Error. | 
 
  |   Intensity Scale | 
 
  | Dynamic Brightness Luminance Decrease with Average Picture Level APL | No
  Decrease Excellent | This is the percent Brightness decrease
  with APL Average Picture Level. Ideally should be
  0 percent. | 
 
  | Intensity Scale and Image Contrast   See Figure 3 | Smooth but Somewhat
  Variable   See Figure 3 | The Intensity Scale controls image
  contrast needed  for accurate Image Contrast and Color
  reproduction. See Figure 3 | 
 
  | Gamma for the Intensity Scale Larger has more Image Contrast   See Figure 3 | Average
  2.30 Varies
  2.09 to 2.41 Standard
  is 2.20 Somewhat
  Variable | Gamma is the log slope of the Intensity
  Scale. Gamma of 2.20 is the standard and needed
  for accurate Image Contrast and Color
  reproduction. See Figure 3 | 
 
  | Image Contrast Accuracy | Very Good | See Figure 3 | 
 
  |   Viewing Angles The variation of
  Brightness, Contrast, and Color with Viewing Angle is especially important
  for Tablets because of their larger screen
  and multiple viewers. The typical manufacturer 176+ degree specification for
  LCD Viewing Angle is nonsense because that
  is where the Contrast Ratio falls to a miniscule 10. For most LCDs there are
  substantial degradations at less
  than ±30 degrees, which is not an atypical Viewing Angle for Tablets and
  Smartphones.   Note that the Viewing
  Angle performance is also very important for a single viewer because the
  Viewing Angle can vary significantly based on
  how the Tablet is held. The Viewing Angle can be very large if the display is
  lying flat on a table or desk.   | 
 
  |   | Surface
  Pro 3  | Comments | 
 
  | Brightness Decrease at a 30 degree Viewing Angle  |  52
  percent Decrease Large
  Decrease Typical
  for all LCDs | Most screens become less bright when
  tilted.   LCD decrease is generally greater than 50
  percent. | 
 
  | Contrast Ratio at 0 lux at a 30 degree Viewing Angle |        771
  for Landscape 497 for
  Portrait Very Good
  for Mobile | A measure of screen readability when the
  screen is tilted under low ambient lighting.   | 
 
  | White Point Color Shift at a 30 degree Viewing Angle | Small Color
  Shift Δ(u’v’)
  = 0.0030  0.8 JNCD | JNCD is a Just Noticeable Color Difference. See Figure 2 for the
  definition of JNCD.   | 
 
  | Primary Color Shifts Largest Color Shift for R,G,B at a 30 degree Viewing Angle | Small Color
  Shift Largest Δ(u’v’) = 0.0066
  for Blue 1.7 JNCD | JNCD is a Just Noticeable Color Difference. See Figure 2 for the
  definition of JNCD.   | 
 
  | Color Shifts for Color Mixtures at a 30 degree Viewing Angle Reference Brown (255, 128, 0) | Small Color
  Shift Δ(u’v’)
  = 0.0100 2.5 JNCD     | JNCD is a Just Noticeable Color Difference. Color Shifts for non-IPS LCDs are about 10
  JNCD.   Reference Brown is a good indicator of
  color shifts with angle because of unequal drive
  levels and roughly equal luminance contributions
  from Red and Green. See Figure 2 for the
  definition of JNCD. | 
 
  |     Display Power Consumption The display power was
  measured using a Linear Regression between Luminance and AC Power with a
  fully charged battery.   Since the displays all have different screen sizes
  and maximum brightness, the values were also scaled to the same screen brightness (Luminance) and same screen
  area in order to compare their Relative Power Efficiency.   LCDs are typically more power efficient for images with
  mostly white content (like text screens, for example), while OLEDs are more power efficient for mixed image content
  because they are emissive displays so their power varies with the Average Picture Level (average Brightness) of the image
  content. For LCDs the display power is independent of image content.   The Kindle Fire and iPad Air power
  measurements are from our 2013
  Flagship Tablet Display Shoot-Out.   | 
 
  |   | Microsoft Surface
  Pro 3 | Amazon Kindle
  Fire HDX 8.9 | Apple iPad Air | Comments | 
 
  | Maximum Display Power Full White Screen at Maximum Brightness | 3.5 watts 371 cd/m2 66.5 inch2
  Screen Area | 3.4 watts 527 cd/m2 35.6 inch2
  Screen Area | 4.8 watts 449 cd/m2 45.2 inch2
  Screen Area | This measures the display power for a
  screen that is entirely at Peak White for Maximum
  Brightness.   | 
 
  | Relative Power Efficiency Display Power Scaled to the: Same Luminance 371 cd/m2 Same
  Screen Area 66.5 inch2 | 3.5 watts   216 Pixels
  Per Inch | 4.5 watts   339 Pixels Per Inch | 5.8 watts   264 Pixels Per Inch | This compares the Relative Power
  Efficiency by scaling to the same screen brightness
  and same screen area as the Surface Pro 3.   Higher Pixels Per Inch lowers the Power
  Efficiency. | 
 
  |     | 
 
  |  |  |  |  |  |  | 
 
About the Author
Dr. Raymond Soneira is
President of DisplayMate Technologies Corporation of Amherst, New Hampshire,
which produces display calibration, evaluation, and diagnostic products for
consumers, technicians, and manufacturers. See www.displaymate.com. He is a research
scientist with a career that spans physics, computer science, and television
system design. Dr. Soneira obtained his Ph.D. in Theoretical Physics from
Princeton University, spent 5 years as a Long-Term Member of the world famous
Institute for Advanced Study in Princeton, another 5 years as a Principal
Investigator in the Computer Systems Research Laboratory at AT&T Bell
Laboratories, and has also designed, tested, and installed color television
broadcast equipment for the CBS Television Network Engineering and Development
Department. He has authored over 35 research articles in scientific journals in
physics and computer science, including Scientific American. If you have any
comments or questions about the article, you can contact him at dtso.info@displaymate.com.
 
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including LCD, OLED, 3D, LED, LCoS, Plasma, DLP and CRT. This article is a lite version of
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before the benefits of our advanced mathematical DisplayMate Display Optimization
Technology, which can correct or improve many of the display deficiencies. We offer DisplayMate display calibration
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