iPhone 12 Pro Max Image Contrast and Intensity Scales    

The Intensity Scale (sometimes called the Gray Scale) not only controls the Image Contrast within all displayed images but it also controls how the Red, Green and Blue primary colors mix to produce all of the on-screen colors. The steeper the Intensity Scale the greater the on-screen image contrast and the higher the saturation of all displayed color mixtures.

Intensity Scale Accuracy
So if the Intensity Scale does not follow the Standard that is used in all consumer content then the colors and intensities will be inaccurate everywhere in all images. In order to deliver accurate color and image contrast a display must closely match the Standard Intensity Scale. Figure 3 below shows the measured Intensity Scales for the iPhone 12 Pro Max alongside the industry standard Gamma of 2.2, which is the straight black line.

Logarithmic Intensity Scale
Both the eye and the Intensity Scale Standard operate on a logarithmic scale, which is why the Intensity Scale must be plotted and evaluated on a log scale as we have done below. The linear scale plots that are published by many reviewers are bogus and completely meaningless because it is log ratios rather than linear differences that matter to the eye for seeing accurate Image Contrast.

Variation with Average Picture Level APL
Figure 3 below shows the variation in the Intensity Scales between Low APL and 50% APL. For the iPhone 12 Pro Max there is only a tiny Shift in the Intensity Scales, with a measured Gamma of 2.19 for both Low APL and 50% APL. As a result, the Image Contrast remains unchanged with varying APL content, and we then expect the Absolute Color Accuracy to also have small variations with APL, which is examined in Figure 4.

Both Intensity Scales for the iPhone 12 Pro Max accurately match the Standard Intensity Scale.

Figure 3.   Intensity Scales for Low and High Average Picture Levels APL
Gamma is 2.19 for Low APL and 2.19 for 50% APL.
Intensity Scales

Copyright © 1990-2020 by DisplayMate® Technologies Corporation. All Rights Reserved.

Article Links
iPhone 12 Pro Max Display Technology Shoot-Out Article
Mobile Display Shoot-Out Article Series Overview and Home Page